Luxury Owners Go to Extreme for Safety

From high-resolution security cameras to concrete walls and even safe rooms, some luxury homeowners are taking the idea of security to a new level. 

Read more: The Room That Has Luxury Owners Bragging

The Wall Street Journal says high-end homeowners are adopting “James Bond-esque” security measures to combat potential burglars, kidnappers, and even terror attacks. They’re willing to spend millions on such measures too. Some middle-class are taking a smaller scale approach. 

Security firm Gaffco Ballistics says its sales are rapidly growing, increasing by 60 percent in 2015 alone. 

“There is a higher level of perceived threat out there, and it’s growing every year,” says Tom Gaffney, chief executive of the company. Gaffco Ballistics sells bullet-resistant doors, safe rooms, and ventilation systems to guard against the effects of nuclear, chemical, or biological attacks.

High security is becoming a selling point in the luxury market. Sotheby’s International Realty is launching an international marketing campaign for the Hollywood Hills home of Jed Lieber, a musician and studio owner. The campaign is emphasizing the 12,000-square-foot home’s lavish security features. The home, known as “the Fortress,” includes a safe room in the master bedroom suite that is built into one of the dressing areas and concealed by a bulletproof plate that slides down from the ceiling.

Real estate agents say that luxury buyers are coming to expect a smart home with security systems. Video surveillance is particularly in demand, Tim McKinney, director of custom home services for ADT Security Services in North , told The Wall Street Journal. 

Source: “Spending Millions to Keep a Home Safe,” The Wall Street Journal (March 6, 2017)


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