{"id":7263,"date":"2017-11-27T18:55:15","date_gmt":"2017-11-27T18:55:15","guid":{"rendered":"https:\/\/amazingproperty.com.ng\/blog\/california-law-will-standardize-real-estate-advertising-rules\/"},"modified":"2020-09-22T22:51:48","modified_gmt":"2020-09-22T22:51:48","slug":"california-law-will-standardize-real-estate-advertising-rules","status":"publish","type":"post","link":"https:\/\/amazingproperty.com.ng\/blog\/california-law-will-standardize-real-estate-advertising-rules\/","title":{"rendered":"California Law Will Standardize Real Estate Advertising Rules"},"content":{"rendered":"<h2><\/h2>\n<figure style=\"width: 500px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" id=\"img59\" class=\"sq_image\" title=\" Law\" src=\"https:\/\/i0.wp.com\/amazingproperty.com.ng\/blog\/wp-content\/uploads\/2020\/09\/faf9c7768a879b16e0821f4fe3911340-1.jpg?resize=500%2C480&#038;ssl=1\" alt=\" California Law\" width=\"500\" height=\"480\" \/><figcaption class=\"wp-caption-text\">California Law sets new advertising rules for <a href=\"https:\/\/amazingproperty.com.ng\/blog\/estate-agents-nearby\/\">estate agents<\/a><\/figcaption><\/figure>\n<h2><\/h2>\n<h2>California Law :\u00a0 California real estate agents and brokers will be subject to a new and different set of advertising rules .<\/h2>\n<div>\n<p>Effective January 1, 2018, California <a href=\"https:\/\/amazingproperty.com.ng\/blog\/property-center-nigeria\/\">real estate<\/a> agents and brokers will be subject to a new and different set of advertising rules . The new rules were spelled out in Assembly Bill 1650, which was signed into law by the Governor on August 19, 2016. That&#8217;s not a typo; the law was passed a little over a year ago. The long delay in making it effective was an accommodation in recognition of the costs, planning, and physical changes that would be required. More than a year&#8217;s time was given. Now, there is slightly more than a month left. It&#8217;s time to start thinking about this\u2026<\/p>\n<p>AB 1650 came about in response to what, over the years, had become a hodgepodge of rules covering real estate advertising. Although no actual conflicts existed, different rules covering different types of ads and solicitations had led to confusion. Hence the 2016 legislation, which became known as the &#8220;uniform advertising standards.&#8221;<\/p>\n<p>In what follows, we will <a href=\"https:\/\/amazingproperty.com.ng\/blog\/tips-for-house-price-negotiation\/\">offer<\/a> a summary of the changes which become effective January 1, 2018. It should be noted, though, that specific requirements that apply to <a href=\"https:\/\/amazingproperty.com.ng\/blog\/mortgage-preapproval-guide-for-home-buyers\/\">mortgage<\/a> <a class=\"wpil_keyword_link\" href=\"https:\/\/amazingproperty.com.ng\/blog\/get-real-estate-loan-for-real-estate-investors\"   title=\"loan\" data-wpil-keyword-link=\"linked\">loan<\/a> originators are not discussed here.<\/p>\n<ul>\n<li>A licensee must include his or her name, license identification number, and their responsible broker&#8217;s identity on all solicitations intended to be a first point of contact with consumers.<\/li>\n<li>For the purposes of this section, &#8220;solicitation materials&#8221; includes:<\/li>\n<\/ul>\n<p><b>(a)<\/b> Business cards, stationery, and advertising brochures or flyers<\/p>\n<p><b>(b)<\/b> Advertisements on television, in print, or electronic media<\/p>\n<p><b>(c)<\/b> &#8220;for sale&#8221;, &#8220;for rent&#8221;, &#8220;for lease&#8221;, &#8220;open house&#8221;, and directional signs, <i>unless an exception applies<\/i><\/p>\n<p>The exception that applies to the type of signs referenced in (c), above, is that no agent identification is required for those types of signs if <i>either<\/i> (1) the responsible broker&#8217;s identity is included on the sign, <i>or<\/i> (2) there is no identification at all on the sign.<\/p>\n<p>Suppose, for example, that a directional or &#8220;for sale&#8221; sign had the company name (responsible broker identification) on it. (e.g. an arrow that contained the following: Open House, ABC Realty) That sign would <i>not<\/i> also require the name and identification number of an agent. Though, of course, an agent&#8217;s name and number <i>could<\/i> be on it.\u00a0 ( New Advertising Rules )<\/p>\n<p>Conversely, suppose the directional sign said only &#8220;open house&#8221;. Again, no agent identification would be required.<\/p>\n<p>What you <i>can&#8217;t<\/i> have is a sign with the agent&#8217;s name and\/or number, but without the responsible broker&#8217;s identification. If the agent&#8217;s name is there, the broker&#8217;s must be also.<\/p>\n<p>While an agent&#8217;s name must be accompanied by his\/her identification number, that is not the case for the responsible broker or firm. Including the broker&#8217;s id. number is optional.<\/p>\n<p>Other items to keep in mind:<\/p>\n<ul>\n<li>The font size of the id. number can be no smaller than the smallest size of any other type used in the material.<\/li>\n<li>If the name of more than one licensee appears in the material, the license id. number of each must appear also.<\/li>\n<li>If team names or nick names are used, the rules that were in place for those cases still apply.<\/li>\n<\/ul>\n<p>This discussion refers to state regulations. Under the REALTOR<sup>\u00ae<\/sup> Code of Ethics, there are additional rules that apply to advertising. (New Advertising Rules CA <a href=\"https:\/\/amazingproperty.com.ng\/blog\/top-realtors-in-the-usa\/\">realtors<\/a> )<\/p>\n<p>Bob Hunt is a director of the California Association of Realtors<sup>\u00ae<\/sup>. He is the author of <i>Real Estate the Ethical Way<\/i>. His email address is <span id=\"cloak7f332b9955a5d4316e49d1b8625688ab\">This email address is being protected from spambots. You need JavaScript enabled to view it.<\/span>.<\/p>\n<\/div>\n<p><a> Realtytimes <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>California Law :\u00a0 California real estate agents and brokers will be subject to a new and &hellip; <a title=\"California Law Will Standardize Real Estate Advertising Rules\" class=\"hm-read-more\" href=\"https:\/\/amazingproperty.com.ng\/blog\/california-law-will-standardize-real-estate-advertising-rules\/\"><span class=\"screen-reader-text\">California Law Will Standardize Real Estate Advertising Rules<\/span>Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":10681,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1339],"tags":[1311,1356,695,4751,4811,1365,1363,1355,1361,1357,1359,1358,1360,1362,1364,516,205,561,63,62,617,408,120,41,818,84,385,513,479,693],"class_list":["post-7263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-legal","tag-advertising","tag-advertising-rules","tag-agent","tag-amazing","tag-an-agent","tag-california-advertisements","tag-california-advertising-law","tag-california-law","tag-california-law-booster-seat","tag-california-law-car-seats","tag-california-law-for-car-seats","tag-california-law-on-car-seats","tag-california-law-on-overtime","tag-california-law-schools","tag-california-real-estate-law","tag-estate-agen","tag-estate-agent","tag-estate-agents","tag-for-rent","tag-for-sale","tag-house","tag-mortgage","tag-mortgage-loan","tag-property","tag-real","tag-real-estate","tag-real-estate-agent","tag-real-estate-agents","tag-realtor","tag-realtors"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/amazingproperty.com.ng\/blog\/wp-content\/uploads\/2020\/09\/faf9c7768a879b16e0821f4fe3911340-1.jpg?fit=640%2C480&ssl=1","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2598,"url":"https:\/\/amazingproperty.com.ng\/blog\/real-estate-commissioner-issues-warning-to-agents-and-brokers\/","url_meta":{"origin":7263,"position":0},"title":"Real Estate Commissioner Issues Warning To Agents and Brokers","author":"Amazing Property","date":"March 27, 2017","format":false,"excerpt":"Although many California real estate agents and brokers may not know it, this month (March, 2017) Real Estate Commissioner, Wayne Bell, issued a \"Licensee Alert\" in the form of a Supplemental Disciplinary Advisory to an advisory that was issued in September of 2015. That advisory was titled Disciplinary Warning to\u2026","rel":"","context":"In &quot;Opportunities In New Markets&quot;","block_context":{"text":"Opportunities In New Markets","link":"https:\/\/amazingproperty.com.ng\/blog\/category\/opportunities-in-new-markets\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7543,"url":"https:\/\/amazingproperty.com.ng\/blog\/many-california-brokers-required-to-provide-sexual-harassment-training\/","url_meta":{"origin":7263,"position":1},"title":"Many California Brokers Required To Provide Sexual Harassment Training","author":"Amazing Property","date":"December 19, 2017","format":false,"excerpt":"Americans have variously been entertained and\/or disgusted during the past months, as each new news cycle seems to bring a new report of \"inappropriate behavior\" (aka sexual harassment) by some well-known public person. The revelations have tended to follow categories of occupation. First it was media, then came government figures.\u2026","rel":"","context":"In &quot;Opportunities In New Markets&quot;","block_context":{"text":"Opportunities In New Markets","link":"https:\/\/amazingproperty.com.ng\/blog\/category\/opportunities-in-new-markets\/"},"img":{"alt_text":"1c9b2e226e3ccaab54fb18daad4ad7f4 S.jpg","src":"https:\/\/i0.wp.com\/amazingproperty.com.ng\/blog\/wp-content\/uploads\/2017\/12\/1c9b2e226e3ccaab54fb18daad4ad7f4_S.jpg?fit=424%2C243&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":4570,"url":"https:\/\/amazingproperty.com.ng\/blog\/associate-broker-a-term-searching-for-a-definition\/","url_meta":{"origin":7263,"position":2},"title":"&#039;Associate Broker&#039;: A Term Searching For A Definition","author":"Amazing Property","date":"May 15, 2017","format":false,"excerpt":"I suspect that most California consumers know that, as in many other states, there is a difference between real estate agents who are licensed as brokers and those who are licensed as salespersons. Brokers may generally be thought to have more knowledge and\/or experience (though it doesn't take much effort\u2026","rel":"","context":"In &quot;Opportunities In New Markets&quot;","block_context":{"text":"Opportunities In New Markets","link":"https:\/\/amazingproperty.com.ng\/blog\/category\/opportunities-in-new-markets\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4653,"url":"https:\/\/amazingproperty.com.ng\/blog\/arbitration-clause-removed-from-california-listing-agreement\/","url_meta":{"origin":7263,"position":3},"title":"Arbitration Clause Removed From California Listing Agreement","author":"Amazing Property","date":"May 22, 2017","format":false,"excerpt":"\u00a0 California Listing Agreement A few weeks from now the California Association of REALTORS \u00a0(CAR) will release the semi-annual update to its library of Standard Forms. CAR currently publishes more than 200 standard forms (e.g. purchase contracts, listing agreements, and disclosures). Not only is it virtually inevitable that changes and\u2026","rel":"","context":"In &quot;Opportunities In New Markets&quot;","block_context":{"text":"Opportunities In New Markets","link":"https:\/\/amazingproperty.com.ng\/blog\/category\/opportunities-in-new-markets\/"},"img":{"alt_text":"California Listing Agreement","src":"https:\/\/i0.wp.com\/amazingproperty.com.ng\/blog\/wp-content\/uploads\/2017\/05\/17931a14af383abd1fe753083d9953a5_M.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":3794,"url":"https:\/\/amazingproperty.com.ng\/blog\/federal-sentencing-guidelines-have-relevance-to-real-estate-brokers\/","url_meta":{"origin":7263,"position":4},"title":"Federal Sentencing Guidelines Have Relevance To Real Estate Brokers","author":"Amazing Property","date":"April 24, 2017","format":false,"excerpt":"Recently we wrote of the fact that many real estate companies who proclaim that ethics is highly important to them, do not in fact show that to be the case. Few companies have a program that seeks to reinforce the values that they proclaim. More than a few Realtors --\u2026","rel":"","context":"In &quot;Opportunities In New Markets&quot;","block_context":{"text":"Opportunities In New Markets","link":"https:\/\/amazingproperty.com.ng\/blog\/category\/opportunities-in-new-markets\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4927,"url":"https:\/\/amazingproperty.com.ng\/blog\/california-court-allows-weekend-open-houses-for-tenant-occupied-properties\/","url_meta":{"origin":7263,"position":5},"title":"California Court Allows Weekend Open Houses For Tenant-Occupied Properties","author":"Amazing Property","date":"June 12, 2017","format":false,"excerpt":"Section 1954 of the California Civil Code provides that a landlord may enter a leased or rented dwelling to \"exhibit the dwelling unit to prospective or actual purchasers.\" Such entry may not be made \"during other than normal business hours\" unless the tenant consents to entry at some other time.\u2026","rel":"","context":"In &quot;Opportunities In New Markets&quot;","block_context":{"text":"Opportunities In New Markets","link":"https:\/\/amazingproperty.com.ng\/blog\/category\/opportunities-in-new-markets\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/amazingproperty.com.ng\/blog\/wp-content\/uploads\/2017\/06\/bda3689342edab23cf7a7706ad69ce14_M.jpg?fit=300%2C201&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/amazingproperty.com.ng\/blog\/wp-json\/wp\/v2\/posts\/7263","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/amazingproperty.com.ng\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amazingproperty.com.ng\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amazingproperty.com.ng\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/amazingproperty.com.ng\/blog\/wp-json\/wp\/v2\/comments?post=7263"}],"version-history":[{"count":1,"href":"https:\/\/amazingproperty.com.ng\/blog\/wp-json\/wp\/v2\/posts\/7263\/revisions"}],"predecessor-version":[{"id":90568,"href":"https:\/\/amazingproperty.com.ng\/blog\/wp-json\/wp\/v2\/posts\/7263\/revisions\/90568"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amazingproperty.com.ng\/blog\/wp-json\/wp\/v2\/media\/10681"}],"wp:attachment":[{"href":"https:\/\/amazingproperty.com.ng\/blog\/wp-json\/wp\/v2\/media?parent=7263"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amazingproperty.com.ng\/blog\/wp-json\/wp\/v2\/categories?post=7263"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amazingproperty.com.ng\/blog\/wp-json\/wp\/v2\/tags?post=7263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}