{"id":6138,"date":"2017-09-08T02:00:29","date_gmt":"2017-09-08T02:00:29","guid":{"rendered":"https:\/\/amazingproperty.com.ng\/blog\/what-do-great-sales-campaigns-have-in-common\/"},"modified":"2017-09-08T02:00:29","modified_gmt":"2017-09-08T02:00:29","slug":"what-do-great-sales-campaigns-have-in-common","status":"publish","type":"post","link":"https:\/\/amazingproperty.com.ng\/blog\/what-do-great-sales-campaigns-have-in-common\/","title":{"rendered":"What do great sales campaigns have in common?"},"content":{"rendered":"

<\/p>\n

\n

It\u2019s the \u201cprofitable trinity\u201d of selling \u2013 the three things all great sales campaigns have in common.<\/strong><\/p>\n

Jarrad Boffo, managing director of LJ Hooker branches in Walkerville and Modbury in Adelaide, says after selecting the right method of sale, great marketing and presentation plus a smart pricing<\/a> strategy are the three elements sellers should focus on to get a great price.<\/p>\n

Boffo says the first decision vendors face is method of sale. \u201cThe agent should clearly and precisely explain all the options available to the seller when it comes to method of sale. It should be a collaborative process,\u201d he says.<\/p>\n

The majority of sellers see the benefit in going to auction, Boffo says, as it doesn\u2019t limit the sale price. The unconditional nature of auctions also appeals, Boffo says.<\/p>\n

\u201cThe average length of a sales campaign is 21 to 30 days, with the highest level of interest seen in the first 10 to 14 days, when we find buyers are most emotionally engaged and prepared to make a decision, which is what vendors want.\u201d<\/p>\n

Then comes the campaign. The three things all great campaigns have in common are great marketing and property presentation and a clever pricing strategy, Boffo says.<\/p>\n

Marketing<\/h2>\n

It\u2019s hard to overstate the importance of marketing in a sales campaign, Boffo says.<\/p>\n

\u201cIt is absolutely vital. Sellers and their agents should leave no stone unturned when it comes to marketing,\u201d he says.<\/p>\n

\u201cIf you\u2019re going to auction, it may mean one extra buyer on auction day and that can increase the sale price by $5,000-$10,000 or more. If you compare the level of investment for that return, it\u2019s pretty impressive.\u201d<\/p>\n

Professional photography, a comprehensive media campaign covering online, print and social media and staging a home to show off its potential are also vital, Boffo adds.<\/p>\n

\"selling<\/p>\n

Picture: Getty Images<\/p>\n<\/div>\n

Property presentation<\/h2>\n

Vendors want potential buyers to make an immediate emotional connection with a property when they inspect it, to imagine living there, making presentation critical, Boffo says.<\/p>\n

\u201cWe recommend trying to achieve a display home look throughout the campaign,\u201d he says.<\/p>\n

\u201cIt\u2019s about presenting the property in a way that shows it off and helps the buyer visualise living there. Using quality, modern furniture<\/a> enhances the property and the sale price as a result,\u201d he says.<\/p>\n

Needs ideas on presenting your house for sale<\/a>? Try these tips:<\/strong><\/em><\/p>\n

Put simply, great presentation makes a property \u201ceasier to buy\u201d, Boffo says.<\/p>\n

Pricing strategy<\/h2>\n

\u201cThe pricing strategy needs to strike a fine balance between being ambitious in line with the vendors\u2019 price expectations, while still being somewhat consistent with market values,\u201d Boffo says.<\/p>\n

\u201cMany potential buyers determine if they\u2019re going to look at a property based purely on the advertised price, so it\u2019s important to recognise the pricing strategy has a direct impact on that. It\u2019s vitally important of course to get the highest possible price when you sell your home<\/a>.\u201d<\/p>\n

\n <\/p><\/div>\n

Realestate au <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s the \u201cprofitable trinity\u201d of selling \u2013 the three things all great sales campaigns have in … What do great sales campaigns have in common?<\/span>Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":6139,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[4],"tags":[695,1403,62,4784,12908,543,617,559,1004,41,818,1045,61,17],"class_list":["post-6138","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opportunities-in-new-markets","tag-agent","tag-buy","tag-for-sale","tag-furniture","tag-home","tag-home-buying-guide","tag-house","tag-house-for-sale","tag-marketing","tag-property","tag-real","tag-sell-your-home","tag-seller","tag-vendor"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/amazingproperty.com.ng\/blog\/wp-content\/uploads\/2017\/09\/selling-house-campaign_800x600.jpg?fit=800%2C600&ssl=1","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":11404,"url":"https:\/\/amazingproperty.com.ng\/blog\/should-you-go-to-auction-or-private-sale\/","url_meta":{"origin":6138,"position":0},"title":"Should you go to auction or private sale?","author":"Amazing Property","date":"November 21, 2022","format":false,"excerpt":"When selling a property, you have to make a lot of decisions, but one of the most important ones is about the method of sale; auction or private sale? 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