\u201cOur new look better represents the enthusiastic entrepreneurs who comprise our network,\u201d says Adam Contos, co-CEO of RE\/MAX. \u201cGreat brands evolve and RE\/MAX is no different. We believe the updated balloon and wordmark will help our agents grow their business and give them an even bigger competitive advantage in digital, social media and mobile marketing.\u201d<\/p>\n Pete Crowe, RE\/MAX\u2019s senior vice president of communications and marketing, calls the changes an \u201cevolution\u201d rather than a \u201crevolution,\u201d a first for the 44-year-old brand. The update also aims to appeal to real estate\u2019s growing base of millennial-aged buyers and sellers. Millennials have made up the largest group of home buyers nationwide for four straight years, at 34 percent of all buyers.<\/p>\n \u201cBuyers who are 36 years old and younger continue to purchase homes at a higher rate than other age groups,\u201d says Crowe. \u201cAt the same time, real estate tools and technologies have drastically changed the way we help people buy and sell houses<\/a>. The refreshed brand is a proactive move to continue to position RE\/MAX agents as industry leaders for the home buyers and sellers of today and tomorrow.\u201d<\/p>\n Source: <\/em>RE\/MAX, LLC<\/em><\/p>\n<\/div>\n<\/div>\n Realtors.org <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"![\"\"](\"https:\/\/i0.wp.com\/realtormag.realtor.org\/sites\/realtormag.realtor.org\/files\/rmo_files\/REMAX_mastrBalloon_RGB_R_low.jpg\")
In the months ahead, you\u2019ll start to see RE\/MAX offices, advertisements, and yard signs with a\u00a0fresh, new\u00a0branding identity featuring the franchise\u2019s iconic hot air balloon with a modernized typeface. The refresh comes on the heels of the \u201cSign of a RE\/MAX Agent\u201d marketing campaign launched last year, which highlights and celebrates the work of real estate<\/a> professionals.<\/p>\n