{"id":5747,"date":"2017-08-15T00:00:00","date_gmt":"2017-08-15T00:00:00","guid":{"rendered":"https:\/\/amazingproperty.com.ng\/blog\/what-you-can-do-that-disruptors-cant\/"},"modified":"2017-08-15T00:00:00","modified_gmt":"2017-08-15T00:00:00","slug":"what-you-can-do-that-disruptors-cant","status":"publish","type":"post","link":"https:\/\/amazingproperty.com.ng\/blog\/what-you-can-do-that-disruptors-cant\/","title":{"rendered":"What You Can Do That Disruptors Can\u2019t"},"content":{"rendered":"

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\"\"“How we show up as leaders matters,” former Marine Vernice “FlyGirl” Armour told attendees at NAR’s Leadership Summit.
“How we engage in every moment matters. Take deliberate
actions every day to achieve your mission.”<\/em><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u201cTerms have expiration dates, but our actions are limitless,\u201d Elizabeth Mendenhall, president-elect of the National Association of REALTORS\u00ae, told 1,600 state and local leaders in opening remarks during NAR\u2019s Leadership Summit in Chicago on Monday. \u201cPeople who never tumble are those who never mount the high wire.\u201d<\/p>\n

Mendenhall and new NAR CEO Bob Goldberg delivered a message about an industry in transition, touching heavily on the effects of disruption in the real estate<\/a> space and how REALTORS\u00ae need to be prepared. Frequent and fast-moving changes to the business provide an opportunity for REALTORS\u00ae to be innovative and take ownership of how the industry adapts, Goldberg said. \u201cNow is the moment we need to pick up the pace. Ownership is not just an action\u2014it\u2019s an attitude.\u201d<\/p>\n

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3 Guiding Principles of Disruption<\/strong><\/p>\n

Li said real estate professionals can better understand the impact disruptors have on their business by thinking like they do. Here are some rules disruptors live by.<\/p>\n

1. Know your next-generation customer.<\/strong> \u201cThis isn\u2019t the customer you\u2019re serving today,\u201d Li said. \u201cYou need to think about the ones you want tomorrow.\u201d She advised focusing on the customers who are most demanding, critical, and forward-thinking; they are the ones who will push you out of your comfort zone and make you think outside the box.<\/p>\n

2. Capture data that will improve your relationships.<\/strong> The most important pieces of information are those that offer<\/a> insight into how you can improve your performance and better serve your clients. \u201cIt\u2019s not about capturing all the data possible,\u201d Li said. \u201cIt\u2019s about identifying the things that will help you build experiences that deepen relationships. How do your clients feel? What do they think? What are their unmet needs that no one else is going to take the time to discover?\u201d<\/p>\n

3. Create a groundswell by being an engaged leader.<\/strong> If you want to change the customer experience and try something different, start implementing small steps right away rather than waiting until you think you\u2019ve perfected the entire process. Ask for feedback along the way to learn what\u2019s working. \u201cIt takes a lot of chutzpah to say, \u2018I\u2019m going to do things differently; will you go on this journey with me?\u2019\u201d Li said.<\/p>\n<\/blockquote>\n

\u201cOwn it,\u201d which will be the theme of Mendenhall\u2019s presidency, means accepting your role as a steward of your community\u2019s well-being, as well as your place in the industry. Speaker Vernice \u201cFlyGirl\u201d Armour, a military vet who served in the Marines for nearly 14 years, reinforced the importance of fearless leadership: She became the first African-American female combat pilot in the U.S. military during her two tours of duty in Iraq.<\/p>\n

She recalled a dangerous mission she led to destroy an enemy compound filled with rockets, explosives, and other weapons. As she flew a fighter jet toward the target, a malfunction prevented her from launching a missile at the building\u2014a mishap that could have put many American lives on the ground in grave danger. She and her team in the air quickly reassessed the situation, came up with a contingency plan, and took out the target on a second try.<\/p>\n

Though real estate isn\u2019t a war zone, the industry\u2019s mission is high stakes, and people rely on it being carried out successfully, Armour said. \u201cYour community is dependent on what you do out on \u2018the battlefield,\u2019\u201d she said. \u201cAcknowledge the obstacles, but don\u2019t give them power. We have a lot of people to bring home\u2014to help them get into their homes. You might not be shooting missiles over a desert floor, but what you do is changing lives.\u201d<\/p>\n

Having courage in the face of challenges is essential at a time of disruption, which Charlene Li, business advisor and author of Groundswell: Winning in a World Transformed by Social Technologies<\/em>, defined as \u201ca shift or change in the relationship between people and organizations or businesses.\u201d She told attendees to think about how major disruptors, such as Google, Amazon, and Facebook, have reached their level of success. They might set a goal to grow their business by 300 percent in one year, and then hire the people and create the process to achieve that goal, Li noted.<\/p>\n

\u201cThey may only achieve 150 percent or 75 percent, but they\u2019ve put the process in place,\u201d she said. \u201cIf you set a goal of 5 percent, you\u2019ll only grow 5 percent. You have to say, \u2018I know we might not get there, but we need to try.\u2019\u201d<\/p>\n

At the core of all business progress are the relationships you have with your customers. \u201cDon\u2019t start with data or technology\u2014start with the customer experience,\u201d Li said. \u201cYou have an opportunity to have a dialogue with your customer in a way that no one else does.\u201d<\/p>\n

The necessity of quality interactions was similarly echoed by Armour, who informed attendees of a critical command she heard in the military: \u201cYou have permission to engage.\u201d<\/p>\n

\u201cSomebody is creating something in their garage right now that\u2019s going to blow this industry away,\u201d Armour said. \u201cSo how do you provide essential service to people who need you? Engage with them, and take what you learn and create something that hasn\u2019t been created yet. You have permission to engage.<\/em> You can\u2019t wait for people to come to you. If you don\u2019t give yourself permission, who will?\u201d<\/p>\n

\u2014Graham Wood<\/a>, REALTOR\u00ae Magazine<\/em><\/p>\n<\/div>\n

Realtors.org <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

“How we show up as leaders matters,” former Marine Vernice “FlyGirl” Armour told attendees at NAR’s … What You Can Do That Disruptors Can\u2019t<\/span>Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":5748,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[4],"tags":[519,518,12908,543,127,1007,41,818,84,479,15296],"class_list":["post-5747","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opportunities-in-new-markets","tag-africa","tag-america","tag-home","tag-home-buying-guide","tag-homes","tag-owners","tag-property","tag-real","tag-real-estate","tag-realtor","tag-target"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/amazingproperty.com.ng\/blog\/wp-content\/uploads\/2017\/08\/aug17_DN_vernice.png?fit=830%2C390&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/amazingproperty.com.ng\/blog\/wp-json\/wp\/v2\/posts\/5747","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/amazingproperty.com.ng\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amazingproperty.com.ng\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amazingproperty.com.ng\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/amazingproperty.com.ng\/blog\/wp-json\/wp\/v2\/comments?post=5747"}],"version-history":[{"count":0,"href":"https:\/\/amazingproperty.com.ng\/blog\/wp-json\/wp\/v2\/posts\/5747\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amazingproperty.com.ng\/blog\/wp-json\/wp\/v2\/media\/5748"}],"wp:attachment":[{"href":"https:\/\/amazingproperty.com.ng\/blog\/wp-json\/wp\/v2\/media?parent=5747"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amazingproperty.com.ng\/blog\/wp-json\/wp\/v2\/categories?post=5747"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amazingproperty.com.ng\/blog\/wp-json\/wp\/v2\/tags?post=5747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}