In recent years, real estate<\/a> developers, builders, and brokerages have been faced with rapidly changing social, demographic, and technology realities, and all of which have had an enormous impact on how the real estate industry markets and sells both listings<\/a> and new developments.
The combination of changes in technology and the speed of social media have meant organizations must quickly adapt to an online and mobile world, ready to meet client expectations for the delivery of multimedia property information, while still retaining an informed and engaged sales staff with strong client relationships. Additionally, business has become more global, providing additional opportunities to sell to buyers far from a property or project’s location – while creating more competition to attract those buyers. More importantly, however is that when those buyers are found, they do not speak the same language as the sales team, which, in turn, creates additional challenges.
The ever-evolving market is creating opportunities unlike any we’ve seen in the past. Real estate organizations that plan on staying ahead of their competition will quickly adopt digital technologies, enabling them to reach more prospects, close more deals faster, and gather more relevant information. Those who rise to the challenge must leverage online collaboration to extend their reach into markets where they may not have offices. In so doing, these professionals will streamline the sales process for themselves, while making it more engaging for their clients.
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![](\"https:\/\/i0.wp.com\/img.realtytimes.com\/rtimages\/miscellaneous367\/%24file\/janetcase.jpg\"\/) About The Author: Janet Case lives and breathes the real estate industry. Before founding Proxio, Janet was CEO of two of the largest Associations of Realtors\u00ae in the U.S. \u2013simultaneously \u2013 providing services to over 7500 agents in hundreds of brokerages; she also ran an online real estate forms company and participated in the governance of Silicon Valley’s MLS. Today Janet is a recognized speaker at industry conferences and real estate associations on the topic of internationalizing real estate practices and building professional referral networks. Janet previously held senior management roles in Fortune 500 companies Varian Associates and Tencor Instruments, where her responsibilities included international marketing for Europe, Asia and North and South America, and launching new products worldwide. Janet holds a BA in Economics from the University of Maine and an MBA from the Stanford University Graduate School of Business.<\/td>\n<\/tr>\n<\/table>\n<\/div>\nRealtytimes <\/a><\/p>\n","protected":false},"excerpt":{"rendered":" |