{"id":4881,"date":"2017-06-09T00:00:42","date_gmt":"2017-06-09T00:00:42","guid":{"rendered":"https:\/\/amazingproperty.com.ng\/blog\/how-to-use-highlight-advertising\/"},"modified":"2017-06-09T00:00:42","modified_gmt":"2017-06-09T00:00:42","slug":"how-to-use-highlight-advertising","status":"publish","type":"post","link":"https:\/\/amazingproperty.com.ng\/blog\/how-to-use-highlight-advertising\/","title":{"rendered":"How to use Highlight advertising"},"content":{"rendered":"

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With 86% of Australian property buyers heading online to find their dream home, \u201cgoing digital\u201d is a no-brainer for sellers \u2013 but knowing how to stand out from the crowd isn\u2019t so easy.<\/strong><\/p>\n

How do sellers get their properties towards the top of the search results on realestate.com.au? How do they reach the maximum number of potential buyers with their ad?<\/p>\n

According to Damien Brooks, State Sales Manager for Victoria at REA Group, many of them choose a Highlight property listing<\/a> \u2013 which has larger photos and sparks more\u00a0enquiries than\u00a0a Feature property.<\/p>\n

\"Highlight<\/p>\n

A Highlight property listing feature prominently in search results. Picture: realestate.com.au<\/p>\n<\/div>\n

\u201cA Highlight property ad will showcase your property prominently towards the front of search results, above Feature and standard ads, to prompt buyer inquiry,\u201d he explains.<\/p>\n

Realestate.com.au \u2013 which has six million visitors per month \u2013 offers<\/a> a range of upgrade options designed to ensure vendors reach the right house hunters, but not all ads are created equal.<\/p>\n

\u201cSeen towards the front of search results, a Highlight listing stands out thanks to its large size, a big coloured headline, pictures that are double the size of those in a Standard listing and an image carousel, which showcases multiple images,\u201d Brooks explains.<\/p>\n

\"Laptop\"<\/p>\n

Interested buyers do share Highlight ads on social media. Picture: realestate.com.au<\/p>\n<\/div>\n

Importantly, Highlight ads are also more likely to be shared across social network sites like Facebook and Twitter \u2013 where they\u2019re seen by even more potential buyers.<\/p>\n

Highlight listings<\/a> are visible on all sorts of devices, from Android phones to iPads and everything else in between.<\/p>\n

\u201cHighlight properties are especially prominent on smaller screens.\u201d<\/p>\n

\u201cStand out from the crowd, with elevated search rankings and large photos. A Highlight property listing can drive more inquiries to your agent, which could help you sell your property faster and get a better price,\u201d Brooks says.<\/p>\n

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Realestate.com.au <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

[ad_1] With 86% of Australian property buyers heading online to find their dream home, \u201cgoing digital\u201d … How to use Highlight advertising<\/span>Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":4882,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[4],"tags":[695,1403,12908,543,617,41,818,15282,61,17],"class_list":["post-4881","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opportunities-in-new-markets","tag-agent","tag-buy","tag-home","tag-home-buying-guide","tag-house","tag-property","tag-real","tag-ross","tag-seller","tag-vendor"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/amazingproperty.com.ng\/blog\/wp-content\/uploads\/2017\/06\/Highlight_a.jpg?fit=800%2C600&ssl=1","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":130271,"url":"https:\/\/amazingproperty.com.ng\/blog\/the-role-of-real-estate-agents\/","url_meta":{"origin":4881,"position":0},"title":"The Role of Real Estate Agents","author":"Amazing Property","date":"February 12, 2026","format":false,"excerpt":"Discover The Invaluable Role Real Estate Agents Play in Guiding You . 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These professionals play a crucial role in connecting buyers and sellers, navigating the complex process of\u2026","rel":"","context":"In "Investors"","block_context":{"text":"Investors","link":"https:\/\/amazingproperty.com.ng\/blog\/category\/investors\/"},"img":{"alt_text":"Real estate agents","src":"https:\/\/i0.wp.com\/amazingproperty.com.ng\/blog\/wp-content\/uploads\/2026\/02\/Real-estate-agents.jpg?fit=640%2C427&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/amazingproperty.com.ng\/blog\/wp-content\/uploads\/2026\/02\/Real-estate-agents.jpg?fit=640%2C427&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/amazingproperty.com.ng\/blog\/wp-content\/uploads\/2026\/02\/Real-estate-agents.jpg?fit=640%2C427&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":4861,"url":"https:\/\/amazingproperty.com.ng\/blog\/how-much-should-i-spend-on-online-real-estate-advertising\/","url_meta":{"origin":4881,"position":1},"title":"How much should I spend on online real estate advertising?","author":"Amazing Property","date":"June 7, 2017","format":false,"excerpt":"[ad_1] While it may seem complex, deciding how much to spend on online advertising when selling a property comes down to some basic principles \u2013 being strategic, extending reach and maximising audience. \u00a0Damien Brooks, State Sales Manager for Victoria at REA Group, explains. \u201cGiven every market and every property in\u2026","rel":"","context":"In "Opportunities In New Markets"","block_context":{"text":"Opportunities In New Markets","link":"https:\/\/amazingproperty.com.ng\/blog\/category\/opportunities-in-new-markets\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/amazingproperty.com.ng\/blog\/wp-content\/uploads\/2017\/06\/advertisingoptions_a.jpg?fit=800%2C600&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/amazingproperty.com.ng\/blog\/wp-content\/uploads\/2017\/06\/advertisingoptions_a.jpg?fit=800%2C600&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/amazingproperty.com.ng\/blog\/wp-content\/uploads\/2017\/06\/advertisingoptions_a.jpg?fit=800%2C600&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/amazingproperty.com.ng\/blog\/wp-content\/uploads\/2017\/06\/advertisingoptions_a.jpg?fit=800%2C600&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":2320,"url":"https:\/\/amazingproperty.com.ng\/blog\/5-smart-reminders-for-your-home-sellers\/","url_meta":{"origin":4881,"position":2},"title":"5 Smart Reminders for Your Home Sellers","author":"Amazing Property","date":"March 21, 2017","format":false,"excerpt":"Besides staging, sellers also should take a few more steps to ease the stress of their sale. 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Picture: realestate.com.au\/buy Pabst also says it\u2019s\u2026","rel":"","context":"In "Opportunities In New Markets"","block_context":{"text":"Opportunities In New Markets","link":"https:\/\/amazingproperty.com.ng\/blog\/category\/opportunities-in-new-markets\/"},"img":{"alt_text":"Spring Listing 800x600.jpg","src":"https:\/\/i0.wp.com\/amazingproperty.com.ng\/blog\/wp-content\/uploads\/2017\/12\/spring-listing_800x600.jpg?fit=800%2C600&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/amazingproperty.com.ng\/blog\/wp-content\/uploads\/2017\/12\/spring-listing_800x600.jpg?fit=800%2C600&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/amazingproperty.com.ng\/blog\/wp-content\/uploads\/2017\/12\/spring-listing_800x600.jpg?fit=800%2C600&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/amazingproperty.com.ng\/blog\/wp-content\/uploads\/2017\/12\/spring-listing_800x600.jpg?fit=800%2C600&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":4843,"url":"https:\/\/amazingproperty.com.ng\/blog\/your-resistance-to-change-when-buying-or-selling-your-home\/","url_meta":{"origin":4881,"position":4},"title":"Your Resistance to Change When Buying or Selling Your Home","author":"Amazing Property","date":"June 5, 2017","format":false,"excerpt":"Resistance to change is common for buyers and sellers. 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