{"id":4881,"date":"2017-06-09T00:00:42","date_gmt":"2017-06-09T00:00:42","guid":{"rendered":"https:\/\/amazingproperty.com.ng\/blog\/how-to-use-highlight-advertising\/"},"modified":"2017-06-09T00:00:42","modified_gmt":"2017-06-09T00:00:42","slug":"how-to-use-highlight-advertising","status":"publish","type":"post","link":"https:\/\/amazingproperty.com.ng\/blog\/how-to-use-highlight-advertising\/","title":{"rendered":"How to use Highlight advertising"},"content":{"rendered":"

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With 86% of Australian property buyers heading online to find their dream home, \u201cgoing digital\u201d is a no-brainer for sellers \u2013 but knowing how to stand out from the crowd isn\u2019t so easy.<\/strong><\/p>\n

How do sellers get their properties towards the top of the search results on realestate.com.au? How do they reach the maximum number of potential buyers with their ad?<\/p>\n

According to Damien Brooks, State Sales Manager for Victoria at REA Group, many of them choose a Highlight property listing<\/a> \u2013 which has larger photos and sparks more\u00a0enquiries than\u00a0a Feature property.<\/p>\n

\"Highlight<\/p>\n

A Highlight property listing feature prominently in search results. Picture: realestate.com.au<\/p>\n<\/div>\n

\u201cA Highlight property ad will showcase your property prominently towards the front of search results, above Feature and standard ads, to prompt buyer inquiry,\u201d he explains.<\/p>\n

Realestate.com.au \u2013 which has six million visitors per month \u2013 offers<\/a> a range of upgrade options designed to ensure vendors reach the right house hunters, but not all ads are created equal.<\/p>\n

\u201cSeen towards the front of search results, a Highlight listing stands out thanks to its large size, a big coloured headline, pictures that are double the size of those in a Standard listing and an image carousel, which showcases multiple images,\u201d Brooks explains.<\/p>\n

\"Laptop\"<\/p>\n

Interested buyers do share Highlight ads on social media. Picture: realestate.com.au<\/p>\n<\/div>\n

Importantly, Highlight ads are also more likely to be shared across social network sites like Facebook and Twitter \u2013 where they\u2019re seen by even more potential buyers.<\/p>\n

Highlight listings<\/a> are visible on all sorts of devices, from Android phones to iPads and everything else in between.<\/p>\n

\u201cHighlight properties are especially prominent on smaller screens.\u201d<\/p>\n

\u201cStand out from the crowd, with elevated search rankings and large photos. A Highlight property listing can drive more inquiries to your agent, which could help you sell your property faster and get a better price,\u201d Brooks says.<\/p>\n

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Realestate.com.au <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

[ad_1] With 86% of Australian property buyers heading online to find their dream home, \u201cgoing digital\u201d … How to use Highlight advertising<\/span>Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":4882,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[4],"tags":[695,1403,12908,543,617,41,818,15282,61,17],"class_list":["post-4881","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opportunities-in-new-markets","tag-agent","tag-buy","tag-home","tag-home-buying-guide","tag-house","tag-property","tag-real","tag-ross","tag-seller","tag-vendor"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/amazingproperty.com.ng\/blog\/wp-content\/uploads\/2017\/06\/Highlight_a.jpg?fit=800%2C600&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/amazingproperty.com.ng\/blog\/wp-json\/wp\/v2\/posts\/4881","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/amazingproperty.com.ng\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amazingproperty.com.ng\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amazingproperty.com.ng\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/amazingproperty.com.ng\/blog\/wp-json\/wp\/v2\/comments?post=4881"}],"version-history":[{"count":0,"href":"https:\/\/amazingproperty.com.ng\/blog\/wp-json\/wp\/v2\/posts\/4881\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amazingproperty.com.ng\/blog\/wp-json\/wp\/v2\/media\/4882"}],"wp:attachment":[{"href":"https:\/\/amazingproperty.com.ng\/blog\/wp-json\/wp\/v2\/media?parent=4881"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amazingproperty.com.ng\/blog\/wp-json\/wp\/v2\/categories?post=4881"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amazingproperty.com.ng\/blog\/wp-json\/wp\/v2\/tags?post=4881"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}