While it may seem complex, deciding how much to spend on online advertising when selling a property comes down to some basic principles \u2013 being strategic, extending reach and maximising audience.<\/strong><\/p>\n \u00a0<\/strong>Damien Brooks, State Sales Manager for Victoria at REA Group, explains.<\/p>\n \u201cGiven every market and every property in Australia is different, it\u2019s impossible to put a figure on how much a vendor should spend on online advertising, but there are some guiding philosophies all sellers can follow.<\/p>\n \u201cThe more you spend, and in the right way, the greater the exposure, which translates into eyeballs on your property. Having more people interested in your property creates competition, which can drive the sale price up, and lead<\/a> to a quick sale,\u201d Brooks says.<\/p>\n Listing<\/a> online will help your property reach a much bigger audience. Picture:realestate.com.au<\/p>\n<\/div>\n Realestate.com.au \u2013 which has six million visitors per month \u2013 has a number of distinct advertising options, such as Premiere, Highlight, Feature and Standard property listings, to showcase properties for sale<\/a>, he says.<\/p>\n \u201cAll of these listing features have their own attributes and we also have a new feature, Front Page, which allows a single listing to \u201cown\u201d its suburb search page, which can really help you stand out from the crowd,\u201d Brooks says.<\/p>\n Sellers need to strategically target buyers when it comes to advertising a property for sale. Picture: realestate.com.au<\/p>\n<\/div>\n Working out how to much spend comes down to identifying what will be cost effective, based on data, and total spend, he says.<\/p>\n As well as active buyers \u2013 those keenly searching realestate.com.au \u2013 vendors should also consider passive buyers, as well as international buyers, when budgeting, Brooks says.<\/p>\n \u201cIt\u2019s now possible to extend your reach beyond realestate.com.au itself, with our Audience Maximiser product, which is a sophisticated targeting system based on behavioural data. It presents your ad to house hunters after they have left\u00a0realestate.com.au,\u201d he says.<\/p>\n \u201cIt delivers your listing straight to people who have searched for similar properties, on some of the world\u2019s largest websites \u2013 everything from Facebook to eBay, Outlook to seek.com.au and many others. Through our extensive network of media partners, your property will get exposure across thousands of leading websites,\u201d he says.<\/p>\n Ads can also be targeted to reach international buyers, Brooks adds.<\/p>\n Whether a real estate<\/a> agent asks for a vendor to pay for online marketing upfront or after the sale of a property, vendors should educate themselves about the advertising options available, Brooks says.<\/p>\n \u201cBe part of the conversation with your agent, to maximise your sale price.\u201d<\/p>\n
\n <\/p><\/div>\n [ad_2]![\"Advertising](\"https:\/\/i0.wp.com\/www.realestate.com.au\/blog\/wp-content\/uploads\/2017\/05\/31121343\/advertisingoptions_a.jpg?resize=800%2C600&ssl=1\")
<\/p>\n![\"Couple](\"https:\/\/i0.wp.com\/www.realestate.com.au\/blog\/wp-content\/uploads\/2016\/07\/11154113\/CoupleOnCouch-1024x768.jpg?resize=1024%2C768&ssl=1\")
<\/p>\nShould I pay for advertising or will my real estate agent pay for me?<\/span><\/h2>\n
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Realestate.com.au <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"