{"id":4861,"date":"2017-06-07T00:53:16","date_gmt":"2017-06-07T00:53:16","guid":{"rendered":"https:\/\/amazingproperty.com.ng\/blog\/how-much-should-i-spend-on-online-real-estate-advertising\/"},"modified":"2017-06-07T00:53:16","modified_gmt":"2017-06-07T00:53:16","slug":"how-much-should-i-spend-on-online-real-estate-advertising","status":"publish","type":"post","link":"https:\/\/amazingproperty.com.ng\/blog\/how-much-should-i-spend-on-online-real-estate-advertising\/","title":{"rendered":"How much should I spend on online real estate advertising?"},"content":{"rendered":"

[ad_1]
\n<\/p>\n

\n

While it may seem complex, deciding how much to spend on online advertising when selling a property comes down to some basic principles \u2013 being strategic, extending reach and maximising audience.<\/strong><\/p>\n

\u00a0<\/strong>Damien Brooks, State Sales Manager for Victoria at REA Group, explains.<\/p>\n

\u201cGiven every market and every property in Australia is different, it\u2019s impossible to put a figure on how much a vendor should spend on online advertising, but there are some guiding philosophies all sellers can follow.<\/p>\n

\u201cThe more you spend, and in the right way, the greater the exposure, which translates into eyeballs on your property. Having more people interested in your property creates competition, which can drive the sale price up, and lead<\/a> to a quick sale,\u201d Brooks says.<\/p>\n

\"Advertising<\/p>\n

Listing<\/a> online will help your property reach a much bigger audience. Picture:realestate.com.au<\/p>\n<\/div>\n

Realestate.com.au \u2013 which has six million visitors per month \u2013 has a number of distinct advertising options, such as Premiere, Highlight, Feature and Standard property listings, to showcase properties for sale<\/a>, he says.<\/p>\n

\u201cAll of these listing features have their own attributes and we also have a new feature, Front Page, which allows a single listing to \u201cown\u201d its suburb search page, which can really help you stand out from the crowd,\u201d Brooks says.<\/p>\n

\"Couple<\/p>\n

Sellers need to strategically target buyers when it comes to advertising a property for sale. Picture: realestate.com.au<\/p>\n<\/div>\n

Should I pay for advertising or will my real estate agent pay for me?<\/span><\/h2>\n

Working out how to much spend comes down to identifying what will be cost effective, based on data, and total spend, he says.<\/p>\n

As well as active buyers \u2013 those keenly searching realestate.com.au \u2013 vendors should also consider passive buyers, as well as international buyers, when budgeting, Brooks says.<\/p>\n

\u201cIt\u2019s now possible to extend your reach beyond realestate.com.au itself, with our Audience Maximiser product, which is a sophisticated targeting system based on behavioural data. It presents your ad to house hunters after they have left\u00a0realestate.com.au,\u201d he says.<\/p>\n

\u201cIt delivers your listing straight to people who have searched for similar properties, on some of the world\u2019s largest websites \u2013 everything from Facebook to eBay, Outlook to seek.com.au and many others. Through our extensive network of media partners, your property will get exposure across thousands of leading websites,\u201d he says.<\/p>\n

Ads can also be targeted to reach international buyers, Brooks adds.<\/p>\n

Whether a real estate<\/a> agent asks for a vendor to pay for online marketing upfront or after the sale of a property, vendors should educate themselves about the advertising options available, Brooks says.<\/p>\n

\u201cBe part of the conversation with your agent, to maximise your sale price.\u201d<\/p>\n

\n <\/p><\/div>\n

[ad_2]
\n
Realestate.com.au <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

[ad_1] While it may seem complex, deciding how much to spend on online advertising when selling … How much should I spend on online real estate advertising?<\/span>Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":4862,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[4],"tags":[1311,695,1403,516,205,62,617,1004,568,41,326,818,84,385,15282,61,15296,15301,17],"class_list":["post-4861","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opportunities-in-new-markets","tag-advertising","tag-agent","tag-buy","tag-estate-agen","tag-estate-agent","tag-for-sale","tag-house","tag-marketing","tag-properties-for-sale","tag-property","tag-property-for-sale","tag-real","tag-real-estate","tag-real-estate-agent","tag-ross","tag-seller","tag-target","tag-translate","tag-vendor"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/amazingproperty.com.ng\/blog\/wp-content\/uploads\/2017\/06\/advertisingoptions_a.jpg?fit=800%2C600&ssl=1","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":11023,"url":"https:\/\/amazingproperty.com.ng\/blog\/choosing-a-real-estate-agent-to-sell-your-house\/","url_meta":{"origin":4861,"position":0},"title":"Choosing a real estate agent to sell your house","author":"Amazing Property","date":"December 10, 2020","format":false,"excerpt":"Did you know that choosing a real estate agent to sell your house matters a lot ? Having the right real estate agent can make the difference between selling your home for a great price or just making your reserve. Research and local knowledge are crucial to getting the best\u2026","rel":"","context":"In "Opportunities In New Markets"","block_context":{"text":"Opportunities In New Markets","link":"https:\/\/amazingproperty.com.ng\/blog\/category\/opportunities-in-new-markets\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4871,"url":"https:\/\/amazingproperty.com.ng\/blog\/what-is-a-real-estate-advertising-schedule\/","url_meta":{"origin":4861,"position":1},"title":"What is a real estate advertising schedule?","author":"Amazing Property","date":"June 8, 2017","format":false,"excerpt":"[ad_1] A good advertising schedule can be the difference between selling a property quickly for a great price and not selling at all. An advertising schedule is an itemised list-like document, produced by a real estate agent after consultation with their vendor, which outlines all the marketing activities planned for\u2026","rel":"","context":"In "Opportunities In New Markets"","block_context":{"text":"Opportunities In New Markets","link":"https:\/\/amazingproperty.com.ng\/blog\/category\/opportunities-in-new-markets\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/amazingproperty.com.ng\/blog\/wp-content\/uploads\/2017\/06\/auction-body1-1024x768.jpg?fit=1024%2C768&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/amazingproperty.com.ng\/blog\/wp-content\/uploads\/2017\/06\/auction-body1-1024x768.jpg?fit=1024%2C768&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/amazingproperty.com.ng\/blog\/wp-content\/uploads\/2017\/06\/auction-body1-1024x768.jpg?fit=1024%2C768&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/amazingproperty.com.ng\/blog\/wp-content\/uploads\/2017\/06\/auction-body1-1024x768.jpg?fit=1024%2C768&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":88090,"url":"https:\/\/amazingproperty.com.ng\/blog\/agency-fee-for-property-sales-in-nigeria\/","url_meta":{"origin":4861,"position":2},"title":"Agency fee for property sales in Nigeria","author":"Amazing Property","date":"January 8, 2023","format":false,"excerpt":"How Much Is Really The Real estate Agent Fee For Property Sales In Nigeria ? Real estate agents are professionals who help people buy and sell property. They are responsible for finding buyers, negotiating prices, and helping to close the deal. In Nigeria, real estate agents are regulated by the\u2026","rel":"","context":"In "RealEstate"","block_context":{"text":"RealEstate","link":"https:\/\/amazingproperty.com.ng\/blog\/category\/realestate\/"},"img":{"alt_text":"The fee for property sales in Nigeria","src":"https:\/\/i0.wp.com\/amazingproperty.com.ng\/blog\/wp-content\/uploads\/2023\/01\/The-fee-for-property-sales-in-Nigeria.jpg?fit=1024%2C660&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/amazingproperty.com.ng\/blog\/wp-content\/uploads\/2023\/01\/The-fee-for-property-sales-in-Nigeria.jpg?fit=1024%2C660&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/amazingproperty.com.ng\/blog\/wp-content\/uploads\/2023\/01\/The-fee-for-property-sales-in-Nigeria.jpg?fit=1024%2C660&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/amazingproperty.com.ng\/blog\/wp-content\/uploads\/2023\/01\/The-fee-for-property-sales-in-Nigeria.jpg?fit=1024%2C660&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":4566,"url":"https:\/\/amazingproperty.com.ng\/blog\/7-rookie-errors-to-avoid-when-selling-your-home\/","url_meta":{"origin":4861,"position":3},"title":"7 rookie errors to avoid when selling your home","author":"Amazing Property","date":"May 15, 2017","format":false,"excerpt":"[ad_1] Selling a property isn\u2019t easy. Unless you\u2019re a real estate agent, it\u2019s probably not something you do very often which makes it difficult to hone your skills and get good at the real estate game. The industry is constantly changing, which can make the whole process even more overwhelming.\u2026","rel":"","context":"In "Opportunities In New Markets"","block_context":{"text":"Opportunities In New Markets","link":"https:\/\/amazingproperty.com.ng\/blog\/category\/opportunities-in-new-markets\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/amazingproperty.com.ng\/blog\/wp-content\/uploads\/2017\/05\/Sandy-Bay-white-house-2000x1500.jpg?fit=1200%2C900&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/amazingproperty.com.ng\/blog\/wp-content\/uploads\/2017\/05\/Sandy-Bay-white-house-2000x1500.jpg?fit=1200%2C900&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/amazingproperty.com.ng\/blog\/wp-content\/uploads\/2017\/05\/Sandy-Bay-white-house-2000x1500.jpg?fit=1200%2C900&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/amazingproperty.com.ng\/blog\/wp-content\/uploads\/2017\/05\/Sandy-Bay-white-house-2000x1500.jpg?fit=1200%2C900&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/amazingproperty.com.ng\/blog\/wp-content\/uploads\/2017\/05\/Sandy-Bay-white-house-2000x1500.jpg?fit=1200%2C900&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":4776,"url":"https:\/\/amazingproperty.com.ng\/blog\/how-to-get-an-accurate-valuation-of-your-house\/","url_meta":{"origin":4861,"position":4},"title":"How to get an accurate valuation of your house","author":"Amazing Property","date":"May 31, 2017","format":false,"excerpt":"When the time comes to sell your house, the logical first step is to figure out what it\u2019s worth. The market will determine the eventual sale price, of course, but you need an accurate and realistic price expectation in order to take the property to those buyers. When getting an\u2026","rel":"","context":"In "Opportunities In New Markets"","block_context":{"text":"Opportunities In New Markets","link":"https:\/\/amazingproperty.com.ng\/blog\/category\/opportunities-in-new-markets\/"},"img":{"alt_text":"valuation of your house","src":"https:\/\/i0.wp.com\/amazingproperty.com.ng\/blog\/wp-content\/uploads\/2017\/05\/auction-body2-1024x768.jpg?fit=1024%2C768&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/amazingproperty.com.ng\/blog\/wp-content\/uploads\/2017\/05\/auction-body2-1024x768.jpg?fit=1024%2C768&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/amazingproperty.com.ng\/blog\/wp-content\/uploads\/2017\/05\/auction-body2-1024x768.jpg?fit=1024%2C768&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/amazingproperty.com.ng\/blog\/wp-content\/uploads\/2017\/05\/auction-body2-1024x768.jpg?fit=1024%2C768&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":11404,"url":"https:\/\/amazingproperty.com.ng\/blog\/should-you-go-to-auction-or-private-sale\/","url_meta":{"origin":4861,"position":5},"title":"Should you go to auction or private sale?","author":"Amazing Property","date":"November 21, 2022","format":false,"excerpt":"When selling a property, you have to make a lot of decisions, but one of the most important ones is about the method of sale; auction or private sale? Often depicted on reality TV, auctions are a competitive, public process that can help drive up the selling price, while private\u2026","rel":"","context":"In "Opportunities In New Markets"","block_context":{"text":"Opportunities In New Markets","link":"https:\/\/amazingproperty.com.ng\/blog\/category\/opportunities-in-new-markets\/"},"img":{"alt_text":"private sale","src":"https:\/\/i0.wp.com\/amazingproperty.com.ng\/blog\/wp-content\/uploads\/2021\/04\/38d2ec7c300773a2a3d789dcef016832-scaled.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/amazingproperty.com.ng\/blog\/wp-content\/uploads\/2021\/04\/38d2ec7c300773a2a3d789dcef016832-scaled.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/amazingproperty.com.ng\/blog\/wp-content\/uploads\/2021\/04\/38d2ec7c300773a2a3d789dcef016832-scaled.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/amazingproperty.com.ng\/blog\/wp-content\/uploads\/2021\/04\/38d2ec7c300773a2a3d789dcef016832-scaled.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/amazingproperty.com.ng\/blog\/wp-content\/uploads\/2021\/04\/38d2ec7c300773a2a3d789dcef016832-scaled.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/amazingproperty.com.ng\/blog\/wp-json\/wp\/v2\/posts\/4861","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/amazingproperty.com.ng\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amazingproperty.com.ng\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amazingproperty.com.ng\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/amazingproperty.com.ng\/blog\/wp-json\/wp\/v2\/comments?post=4861"}],"version-history":[{"count":0,"href":"https:\/\/amazingproperty.com.ng\/blog\/wp-json\/wp\/v2\/posts\/4861\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amazingproperty.com.ng\/blog\/wp-json\/wp\/v2\/media\/4862"}],"wp:attachment":[{"href":"https:\/\/amazingproperty.com.ng\/blog\/wp-json\/wp\/v2\/media?parent=4861"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amazingproperty.com.ng\/blog\/wp-json\/wp\/v2\/categories?post=4861"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amazingproperty.com.ng\/blog\/wp-json\/wp\/v2\/tags?post=4861"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}