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It’s important to thank your customers for their business, and that couldn’t be easier with the rise of social media as a mass communications method. Gratitude should be at the core of a marketer\u2019s brand, says Bardi Toto Drake, author of \u201cThe Power of Asking.\u201d She encourages marketers to avoid \u201cbragging and selling\u201d strategies but instead find ways to show gratitude to increase business. She offers some of the following tips on how in a recent article at Forbes.com:<\/p>\n
\nRead more: Take on a ‘Giving’ Not ‘Taking’ Business Attitude<\/p>\n<\/blockquote>\n
Try retweeting: <\/strong>On Twitter, show appreciation for someone\u2019s photo, article, or post by republishing\u00a0it to your own Twitter following. \u201cA retweet is a recognition of someone\u2019s value to you,\u201d Toto says. \u201cThat\u2019s a form of thanks.\u201d<\/p>\n
Offer<\/a> public recognition on social media:<\/strong> Go beyond just pressing the \u201clike\u201d button. Show clients you are grateful for their post by commenting on the person\u2019s update or news story on social media. \u201cIt only takes a second to comment and that goes much further,\u201d she says.<\/p>\n
Endorse them:<\/strong> On LinkedIn, you can express gratitude by endorsing others in the real estate<\/a> industry and beyond. \u201cIt takes less than five minutes to do this, and adds weight and credibility to their profile,\u201d Toto says. \u201cIf a connection performs a great service for you, write them a recommendation.\u201d\u00a0<\/p>\n
Regardless of how you show it, the number one rule when showing gratitude is being genuine.\u00a0\u201cYou are working to build a relationship, not just to win a bit of business,\u201d Curtis Hale, a business consultant, told Forbes.com.\u00a0<\/p>\n
Source: \u201cHow Gratitude Advances Marketing and Business,\u201d Forbes.com (April 26, 2017)<\/em><\/p>\n<\/div>\n<\/div>\n
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