{"id":33210,"date":"2022-03-14T10:54:09","date_gmt":"2022-03-14T10:54:09","guid":{"rendered":"https:\/\/amazingproperty.com.ng\/blog\/?p=33210"},"modified":"2022-03-15T14:34:14","modified_gmt":"2022-03-15T14:34:14","slug":"why-youre-not-closing-millennial-buyers","status":"publish","type":"post","link":"https:\/\/amazingproperty.com.ng\/blog\/why-youre-not-closing-millennial-buyers\/","title":{"rendered":"Why You\u2019re Not Closing Millennial Buyers"},"content":{"rendered":"

\"millennial<\/p>\n

Millennial Buyers , Have you ever been ghosted by a millennial buyer?<\/h2>\n
\n

Have you ever been ghosted by a millennial buyer? That is, you met a prospective buyer at an open house who seemed excited and serious about the property. You set a followup meeting over coffee to discuss next steps, and then suddenly they disappear. They ignore your emails, texts, calls, or don\u2019t show up to the meeting. You just got ghosted!<\/p>\n

This behavior has become prevalent among millennials in their dating lives, social lives, and even their careers. But why do millennials do this? More importantly, how can we as realtors<\/a> spend less of our precious time chasing down these ghost leads?<\/p>\n

As a millennial agent in Lagos, I understand the roots of why millennials behave this way. In short, it\u2019s all about technology. Technology is both the reason for, and the solution to, being ghosted by millennial buyers<\/strong>. In this article I\u2019ll explain the reasons why millennials ghost, and what you can do to prevent it from happening again.<\/p>\n

Fear of confrontation<\/h2>\n

Millennials grew up with the internet and texting. The ability to communicate with our peers digitally, and on-demand, has resulted in a generation with a deep social anxiety around in-person, face-to-face meetings. After all, it\u2019s easier to escape an awkward text chat than a tedious meeting at a coffee shop. All you have to do is stop responding! However, dealing with a realtor<\/a> in-person when you\u2019re getting cold feet is a deeply uncomfortable experience.<\/p>\n

Moreover, for in-person meetings, the stakes feel higher. Millennials are the busiest and most distracted generation in history, due to our smartphones making us available to everyone, on-demand. As such, at any given moment, our coworkers, friends, or family might ping us and let us know that we\u2019re needed right away. In these situations, our network of close and intimate relationships will always take priority over a realtor meeting.<\/p>\n

Unfortunately, you\u2019ll never really know what specific reason a millennial had for ghosting on your meeting, and it\u2019s unlikely you\u2019ll ever get the facts. However, if they go totally silent on you, they\u2019re probably trying to avoid the awkwardness of being confronted about backing out on you.<\/p>\n

They\u2019re worried that you\u2019ll waste their time<\/h2>\n

There exists a fundamental difference in how the millennial generation gathers information. Millennials grew up with Google and smartphones, and are thus accustomed to being able to quickly research any and all topics, on-demand. As such, millennials often feel that they can find information about a property and a market on their own. Whether or not this is true, it leads to millennials asking themselves, \u201cwhy should I take an hour out of my day to meet realtors in person when they\u2019re just going to tell me info I can find online?\u201d<\/p>\n

Thus, millennials are unconvinced that a followup meeting is worth their time. They\u2019re expecting to hear information that they think they already know. They\u2019re also expecting you to pressure them with a hard sale, which raises red flags for their anxiety around confrontation. Since they barely know you, they\u2019ll often assume the worst, and thus get cold feet at the last minute. This all ends with you being ghosted, sitting alone in a Starbucks, wondering if they\u2019ll even show up at all.<\/p>\n

You haven\u2019t gained their trust<\/h2>\n

Another reason why millennials are ghosting on you is because you haven\u2019t built rapport with them in the way that they want to be engaged. This leads to a tricky catch-22, because you set up followup meetings with them to build rapport, yet you need rapport to get them to show up to the meetings. This begs the question: why did this millennial buyer not trust me enough to show up?<\/p>\n

There are two main reasons for this. First, if a millennial is serious about working with you, it\u2019s very likely that he or she has researched you on Google, social media, and Youtube. If you don\u2019t have a presence across these platforms, you\u2019ve unintentionally blacklisted yourself to millennials.<\/p>\n

This generation is tech savvy and their lives are deeply linked to their online identities. Thus, at best, you\u2019ll be seen as unsophisticated and behind the times. At worst, you\u2019ll be seen as untrustworthy. After all, to millennials, a person who can\u2019t set up a YouTube channel is laughably incompetent, and a person without a social media presence is a stranger.<\/p>\n

Instagram is the new coffee meeting<\/h2>\n

Ultimately, the way to build trust with millennials is to leverage technology to scale your rapport building. Start by producing interesting and frequent property-related updates on YouTube and Instagram. It\u2019s particularly important to inject your unique personality into the content, so that your millennial audience will get a feel for your authentic voice. You should have a healthy mix of high end glamour shots of properties and silly and endearing moments from your personal life. If you\u2019re willing to be vulnerable and show your human self to your audience, they will grow to trust you, engage with you, and can even become emotionally invested in your success.<\/p>\n

Don\u2019t just share your victories. Share the tough moments and the difficult work that goes into the job you do. Let them know what happens behind the scenes. Explain why you\u2019re passionate about the work you do and why you\u2019re motivated to put people into their dream homes. Millennials are highly value-driven and will feel compelled to work with you if you can show them that you believe what they believe. Be human, be imperfect, and be relatable.<\/p>\n

If you do this, you\u2019ll eventually gain an audience of millennials who passively consume your videos and, ideally, also actively engage with you. Once they are ready to purchase, you\u2019ll have already done all the legwork of building rapport. Since these social video platforms enable you to share your experiences and perspectives, your millennial followers will already feel like they know you personally, before you even meet! If you\u2019ve been engaging with them and responding to their comments, they\u2019ll feel like you\u2019re a trusted friend.<\/p>\n

In the end, trusted friends never ghost on trusted friends.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Millennial Buyers , Have you ever been ghosted by a millennial buyer? Have you ever been … Why You\u2019re Not Closing Millennial Buyers<\/span>Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":33233,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[766],"tags":[695,4751,1403,15239,12908,543,127,617,684,5372,5373,41,693,15282],"class_list":["post-33210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-realtor","tag-agent","tag-amazing","tag-buy","tag-chase","tag-home","tag-home-buying-guide","tag-homes","tag-house","tag-lagos","tag-millennial-buyer","tag-millennial-buyers","tag-property","tag-realtors","tag-ross"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2414,"url":"https:\/\/amazingproperty.com.ng\/blog\/court-the-millennial-buyer-in-these-cities\/","url_meta":{"origin":33210,"position":0},"title":"Court the Millennial Buyer in These Cities","author":"Amazing Property","date":"March 23, 2017","format":false,"excerpt":"Salt Lake City was named the top city for millennials this year, according to a new ranking released by realtor.com\u00ae. 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