{"id":2944,"date":"2017-03-31T00:00:00","date_gmt":"2017-03-31T00:00:00","guid":{"rendered":"https:\/\/amazingproperty.com.ng\/blog\/the-funny-side-of-tight-inventory\/"},"modified":"2017-03-31T00:00:00","modified_gmt":"2017-03-31T00:00:00","slug":"the-funny-side-of-tight-inventory","status":"publish","type":"post","link":"https:\/\/amazingproperty.com.ng\/blog\/the-funny-side-of-tight-inventory\/","title":{"rendered":"The Funny Side of Tight Inventory"},"content":{"rendered":"<p>\n<\/p>\n<div property=\"dc:description\" readability=\"67.016759776536\"><!--paging_filter--><\/p>\n<p><a href=\"https:\/\/amazingproperty.com.ng\/blog\/estate-agents-nearby\/\">Realtor<\/a>.com\u00ae revealed their 2017 ad campaign today\u2014which will include TV spots, interactive digital video experiences, and social integrations\u2014featuring Elizabeth Banks. The Emmy-nominated actress, producer, and director is returning as the brand\u2019s spokesperson for a third year.<\/p>\n<p><object align=\"right\"><iframe loading=\"lazy\" allowfullscreen=\"\" frameborder=\"0\" height=\"225\" src=\"https:\/\/www.youtube.com\/embed\/qakkdiPGez8?rel=0\" width=\"400\"><\/iframe><\/object><\/p>\n<p>The TV ads feature home buyers who are being tailed by their \u201cnot-yous\u201d: doppelgangers who have similar tastes in properties but who are \u201cnon-users\u201d of realtor.com\u00ae. The scripts capitalize on Banks\u2019 cheeky, chummy humor; new homeowners happily share with her their success in the <a href=\"https:\/\/amazingproperty.com.ng\/blog\/property-center-nigeria\/\">real estate<\/a> transaction as the not-yous express their jealousy and frustration in humorous ways.<\/p>\n<p>The campaign comes in response to conditions of low inventory in much of the country. \u201cThe idea for the not-yous came out of an insight that, particularly in a seller\u2019s market, you really have to have an advantage over everyone else who is ultimately looking for something very similar to you,\u201d says Andrew Strickman, head of brand and chief creative for realtor.com\u00ae.<\/p>\n<p>The intent of the campaign is both to increase brand awareness and capitalize on recent traffic gains; realtor.com\u00ae attracts an average of 50 million unique users every month. \u201cWe want to increase top-level awareness, but then we want to entice someone to take an action,\u201d says Ryan O\u2019Hara, CEO of Move Inc. and realtor.com\u00ae, noting that each spot ends with a clear call-to-action to use the site. \u201cBoth the brand and the product are really integral to making the consumer experience better.\u201d<\/p>\n<p>Though the ad campaign is targeted tightly on the consumer experience, O\u2019Hara says the company is continually focused on the impact their success has on NAR members looking to stand out in a crowded field. \u201cA strong REALTOR\u00ae brand is really important for realtor.com\u00ae, and a strong realtor.com\u00ae brand is really important for the REALTOR\u00ae. It\u2019s a symbiotic relationship,\u201d he says. \u201cWe both do better if we grow together and support each other.\u201d<\/p>\n<p>The TV campaign launches today on CBS and HGTV and will run across major broadcast networks and cable channels. The social media integrations will begin to roll out next month and the digital video series featuring Banks will be online in July. Later in the summer, the brand will roll out humorous gifs that real estate pros can use to congratulate clients upon closing, as well as online-exclusive video segments where Banks helps the not-yous move on after defeat.<\/p>\n<p>The campaign is part of a larger strategy, which includes technological improvements to the user experience at realtor.com\u00ae. One such upgrade, announced last Thursday, brings Matterport 3D virtual home tours to <a href=\"https:\/\/amazingproperty.com.ng\/blog\/house-for-sale-listings\/\">listings<\/a> on the realtor.com\u00ae iOS app.<\/p>\n<p>\u201cWe\u2019ve grown in a major way in usage in the last two years\u2026 Part of that is the branding campaign and part of it is the improvements to the technology,\u201d O\u2019Hara says. \u201cIf we\u2019re able to continue that amount of investment, it makes the REALTOR\u00ae brand stronger.\u201d<\/p>\n<p><em>\u2014Meg White, REALTOR\u00ae Magazine<\/em><\/p>\n<\/div>\n<p>[ad_2]<br \/>\n<br \/><a href=\"http:\/\/feedproxy.google.com\/~r\/DailyRealEstateNews\/~3\/ARN6boCr9ig\/funny-side-tight-inventory\"> link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Realtor.com\u00ae revealed their 2017 ad campaign today\u2014which will include TV spots, interactive digital video experiences, and &hellip; <a title=\"The Funny Side of Tight Inventory\" class=\"hm-read-more\" href=\"https:\/\/amazingproperty.com.ng\/blog\/the-funny-side-of-tight-inventory\/\"><span class=\"screen-reader-text\">The Funny Side of Tight Inventory<\/span>Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":2945,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[4],"tags":[1403,12908,543,627,258,1007,41,818,84,479,15282,61,15296,4750],"class_list":["post-2944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opportunities-in-new-markets","tag-buy","tag-home","tag-home-buying-guide","tag-homeowners","tag-new-home","tag-owners","tag-property","tag-real","tag-real-estate","tag-realtor","tag-ross","tag-seller","tag-target","tag-youtube"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/amazingproperty.com.ng\/blog\/wp-content\/uploads\/2017\/04\/ARN6boCr9ig","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/amazingproperty.com.ng\/blog\/wp-json\/wp\/v2\/posts\/2944","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/amazingproperty.com.ng\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amazingproperty.com.ng\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amazingproperty.com.ng\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/amazingproperty.com.ng\/blog\/wp-json\/wp\/v2\/comments?post=2944"}],"version-history":[{"count":0,"href":"https:\/\/amazingproperty.com.ng\/blog\/wp-json\/wp\/v2\/posts\/2944\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amazingproperty.com.ng\/blog\/wp-json\/wp\/v2\/media\/2945"}],"wp:attachment":[{"href":"https:\/\/amazingproperty.com.ng\/blog\/wp-json\/wp\/v2\/media?parent=2944"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amazingproperty.com.ng\/blog\/wp-json\/wp\/v2\/categories?post=2944"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amazingproperty.com.ng\/blog\/wp-json\/wp\/v2\/tags?post=2944"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}