{"id":2944,"date":"2017-03-31T00:00:00","date_gmt":"2017-03-31T00:00:00","guid":{"rendered":"https:\/\/amazingproperty.com.ng\/blog\/the-funny-side-of-tight-inventory\/"},"modified":"2017-03-31T00:00:00","modified_gmt":"2017-03-31T00:00:00","slug":"the-funny-side-of-tight-inventory","status":"publish","type":"post","link":"https:\/\/amazingproperty.com.ng\/blog\/the-funny-side-of-tight-inventory\/","title":{"rendered":"The Funny Side of Tight Inventory"},"content":{"rendered":"<p>\n<\/p>\n<div property=\"dc:description\" readability=\"67.016759776536\"><!--paging_filter--><\/p>\n<p><a href=\"https:\/\/amazingproperty.com.ng\/blog\/estate-agents-nearby\/\">Realtor<\/a>.com\u00ae revealed their 2017 ad campaign today\u2014which will include TV spots, interactive digital video experiences, and social integrations\u2014featuring Elizabeth Banks. The Emmy-nominated actress, producer, and director is returning as the brand\u2019s spokesperson for a third year.<\/p>\n<p><object align=\"right\"><iframe loading=\"lazy\" allowfullscreen=\"\" frameborder=\"0\" height=\"225\" src=\"https:\/\/www.youtube.com\/embed\/qakkdiPGez8?rel=0\" width=\"400\"><\/iframe><\/object><\/p>\n<p>The TV ads feature home buyers who are being tailed by their \u201cnot-yous\u201d: doppelgangers who have similar tastes in properties but who are \u201cnon-users\u201d of realtor.com\u00ae. The scripts capitalize on Banks\u2019 cheeky, chummy humor; new homeowners happily share with her their success in the <a href=\"https:\/\/amazingproperty.com.ng\/blog\/property-center-nigeria\/\">real estate<\/a> transaction as the not-yous express their jealousy and frustration in humorous ways.<\/p>\n<p>The campaign comes in response to conditions of low inventory in much of the country. \u201cThe idea for the not-yous came out of an insight that, particularly in a seller\u2019s market, you really have to have an advantage over everyone else who is ultimately looking for something very similar to you,\u201d says Andrew Strickman, head of brand and chief creative for realtor.com\u00ae.<\/p>\n<p>The intent of the campaign is both to increase brand awareness and capitalize on recent traffic gains; realtor.com\u00ae attracts an average of 50 million unique users every month. \u201cWe want to increase top-level awareness, but then we want to entice someone to take an action,\u201d says Ryan O\u2019Hara, CEO of Move Inc. and realtor.com\u00ae, noting that each spot ends with a clear call-to-action to use the site. \u201cBoth the brand and the product are really integral to making the consumer experience better.\u201d<\/p>\n<p>Though the ad campaign is targeted tightly on the consumer experience, O\u2019Hara says the company is continually focused on the impact their success has on NAR members looking to stand out in a crowded field. \u201cA strong REALTOR\u00ae brand is really important for realtor.com\u00ae, and a strong realtor.com\u00ae brand is really important for the REALTOR\u00ae. It\u2019s a symbiotic relationship,\u201d he says. \u201cWe both do better if we grow together and support each other.\u201d<\/p>\n<p>The TV campaign launches today on CBS and HGTV and will run across major broadcast networks and cable channels. The social media integrations will begin to roll out next month and the digital video series featuring Banks will be online in July. Later in the summer, the brand will roll out humorous gifs that real estate pros can use to congratulate clients upon closing, as well as online-exclusive video segments where Banks helps the not-yous move on after defeat.<\/p>\n<p>The campaign is part of a larger strategy, which includes technological improvements to the user experience at realtor.com\u00ae. One such upgrade, announced last Thursday, brings Matterport 3D virtual home tours to <a href=\"https:\/\/amazingproperty.com.ng\/blog\/house-for-sale-listings\/\">listings<\/a> on the realtor.com\u00ae iOS app.<\/p>\n<p>\u201cWe\u2019ve grown in a major way in usage in the last two years\u2026 Part of that is the branding campaign and part of it is the improvements to the technology,\u201d O\u2019Hara says. \u201cIf we\u2019re able to continue that amount of investment, it makes the REALTOR\u00ae brand stronger.\u201d<\/p>\n<p><em>\u2014Meg White, REALTOR\u00ae Magazine<\/em><\/p>\n<\/div>\n<p>[ad_2]<br \/>\n<br \/><a href=\"http:\/\/feedproxy.google.com\/~r\/DailyRealEstateNews\/~3\/ARN6boCr9ig\/funny-side-tight-inventory\"> link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Realtor.com\u00ae revealed their 2017 ad campaign today\u2014which will include TV spots, interactive digital video experiences, and &hellip; <a title=\"The Funny Side of Tight Inventory\" class=\"hm-read-more\" href=\"https:\/\/amazingproperty.com.ng\/blog\/the-funny-side-of-tight-inventory\/\"><span class=\"screen-reader-text\">The Funny Side of Tight Inventory<\/span>Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":2945,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[4],"tags":[1403,12908,543,627,258,1007,41,818,84,479,15282,61,15296,4750],"class_list":["post-2944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opportunities-in-new-markets","tag-buy","tag-home","tag-home-buying-guide","tag-homeowners","tag-new-home","tag-owners","tag-property","tag-real","tag-real-estate","tag-realtor","tag-ross","tag-seller","tag-target","tag-youtube"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/amazingproperty.com.ng\/blog\/wp-content\/uploads\/2017\/04\/ARN6boCr9ig","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":8002,"url":"https:\/\/amazingproperty.com.ng\/blog\/housing-data-points-to-super-bowl-lii-winner\/","url_meta":{"origin":2944,"position":0},"title":"Housing Data Points to Super Bowl LII Winner","author":"Amazing Property","date":"February 2, 2018","format":false,"excerpt":"If the housing market has a say, the Philadelphia Eagles will emerge victorious against the New England Patriots in this weekend\u2019s Super Bowl LII, the National Association of REALTORS\u00ae predicts. But NAR isn\u2019t judging its pick based on defensive or offensive plays. Instead, its forecast is based on both teams\u2019\u2026","rel":"","context":"In &quot;Opportunities In New Markets&quot;","block_context":{"text":"Opportunities In New Markets","link":"https:\/\/amazingproperty.com.ng\/blog\/category\/opportunities-in-new-markets\/"},"img":{"alt_text":"Nar Football 0218.jpg","src":"https:\/\/i0.wp.com\/amazingproperty.com.ng\/blog\/wp-content\/uploads\/2018\/02\/NAR-Football-0218.jpg?fit=981%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/amazingproperty.com.ng\/blog\/wp-content\/uploads\/2018\/02\/NAR-Football-0218.jpg?fit=981%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/amazingproperty.com.ng\/blog\/wp-content\/uploads\/2018\/02\/NAR-Football-0218.jpg?fit=981%2C1200&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/amazingproperty.com.ng\/blog\/wp-content\/uploads\/2018\/02\/NAR-Football-0218.jpg?fit=981%2C1200&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":11405,"url":"https:\/\/amazingproperty.com.ng\/blog\/turning-owners-into-sellers\/","url_meta":{"origin":2944,"position":1},"title":"Turning Owners Into Sellers","author":"Amazing Property","date":"November 21, 2022","format":false,"excerpt":"Inventory shortages have plagued markets across the country, but a new survey suggests a turnaround may soon begin to break for frustrated buyers who can\u2019t find enough homes for sale. Ten percent of homeowners say they plan to list their home for sale this year, and more than a quarter\u201426%\u2014say\u2026","rel":"","context":"In &quot;Opportunities In New Markets&quot;","block_context":{"text":"Opportunities In New Markets","link":"https:\/\/amazingproperty.com.ng\/blog\/category\/opportunities-in-new-markets\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/amazingproperty.com.ng\/blog\/wp-content\/uploads\/2021\/04\/2004_DN_ForSaleSign.jpg?fit=1200%2C580&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/amazingproperty.com.ng\/blog\/wp-content\/uploads\/2021\/04\/2004_DN_ForSaleSign.jpg?fit=1200%2C580&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/amazingproperty.com.ng\/blog\/wp-content\/uploads\/2021\/04\/2004_DN_ForSaleSign.jpg?fit=1200%2C580&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/amazingproperty.com.ng\/blog\/wp-content\/uploads\/2021\/04\/2004_DN_ForSaleSign.jpg?fit=1200%2C580&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/amazingproperty.com.ng\/blog\/wp-content\/uploads\/2021\/04\/2004_DN_ForSaleSign.jpg?fit=1200%2C580&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":7293,"url":"https:\/\/amazingproperty.com.ng\/blog\/5-housing-trends-to-watch-for-2018\/","url_meta":{"origin":2944,"position":2},"title":"5 Housing Trends to Watch for 2018","author":"Amazing Property","date":"November 29, 2017","format":false,"excerpt":"Home shoppers may have it easier in 2018. Inventory constraints of for-sale homes and rising home prices may finally start to ease next year, according to realtor.com\u00ae\u2019s 2018 National Housing Forecast. \u201cNext year will set the stage for a significant inflection point in the housing shortage,\u201d says Javier Vivas, director\u2026","rel":"","context":"In &quot;Opportunities In New Markets&quot;","block_context":{"text":"Opportunities In New Markets","link":"https:\/\/amazingproperty.com.ng\/blog\/category\/opportunities-in-new-markets\/"},"img":{"alt_text":"Realtor.com Chart.png","src":"https:\/\/i0.wp.com\/amazingproperty.com.ng\/blog\/wp-content\/uploads\/2017\/11\/realtor.com%20chart.png?fit=607%2C211&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/amazingproperty.com.ng\/blog\/wp-content\/uploads\/2017\/11\/realtor.com%20chart.png?fit=607%2C211&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/amazingproperty.com.ng\/blog\/wp-content\/uploads\/2017\/11\/realtor.com%20chart.png?fit=607%2C211&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":7913,"url":"https:\/\/amazingproperty.com.ng\/blog\/housings-state-of-union-pressing-issues-ahead\/","url_meta":{"origin":2944,"position":3},"title":"Housing\u2019s State of Union: Pressing Issues Ahead","author":"Amazing Property","date":"January 26, 2018","format":false,"excerpt":"President Donald Trump\u2019s State of the Union address is slated for next week, but realtor.com\u00ae released its own \u201cState of the Housing Union.\u201d The housing market outlook is looking bright on several fronts: strong buyer demand, particularly among first-timers, and a growing U.S. economy urging more consumers to buy. But\u2026","rel":"","context":"In &quot;Opportunities In New Markets&quot;","block_context":{"text":"Opportunities In New Markets","link":"https:\/\/amazingproperty.com.ng\/blog\/category\/opportunities-in-new-markets\/"},"img":{"alt_text":"Realtorcom Housingstateofunion.jpg","src":"https:\/\/i0.wp.com\/amazingproperty.com.ng\/blog\/wp-content\/uploads\/2018\/01\/realtorcom_housingstateofunion.jpg?fit=281%2C1200&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1501,"url":"https:\/\/amazingproperty.com.ng\/blog\/watch-out-for-deed-restrictions\/","url_meta":{"origin":2944,"position":4},"title":"Watch Out for Deed Restrictions","author":"Amazing Property","date":"March 2, 2017","format":false,"excerpt":"[ad_1] Deed restrictions can bring nasty surprises to homeowners looking to remodel or even when buying a home. These restrictions can limit a number of property features, such as the number of bedrooms in your home, the building height, the type of vehicles in your driveway, the fencing permitted, the\u2026","rel":"","context":"In &quot;Opportunities In New Markets&quot;","block_context":{"text":"Opportunities In New Markets","link":"https:\/\/amazingproperty.com.ng\/blog\/category\/opportunities-in-new-markets\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5112,"url":"https:\/\/amazingproperty.com.ng\/blog\/junes-hot-list-the-top-20-housing-markets\/","url_meta":{"origin":2944,"position":5},"title":"June\u2019s Hot List: The Top 20 Housing Markets","author":"Amazing Property","date":"June 29, 2017","format":false,"excerpt":"[ad_1] Home prices are escalating as the real estate industry rolls through its busiest season for buying and selling, according to realtor.com\u00ae. The median list price for all housing types pushed above $250,000 for the first time ever in May, according to the National Association of REALTORS\u00ae, and realtor.com\u00ae predicts\u2026","rel":"","context":"In &quot;Opportunities In New Markets&quot;","block_context":{"text":"Opportunities In New Markets","link":"https:\/\/amazingproperty.com.ng\/blog\/category\/opportunities-in-new-markets\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/amazingproperty.com.ng\/blog\/wp-content\/uploads\/2017\/06\/top_20_mrkts_Jun17.png?fit=620%2C916&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/amazingproperty.com.ng\/blog\/wp-content\/uploads\/2017\/06\/top_20_mrkts_Jun17.png?fit=620%2C916&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/amazingproperty.com.ng\/blog\/wp-content\/uploads\/2017\/06\/top_20_mrkts_Jun17.png?fit=620%2C916&ssl=1&resize=525%2C300 1.5x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/amazingproperty.com.ng\/blog\/wp-json\/wp\/v2\/posts\/2944","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/amazingproperty.com.ng\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amazingproperty.com.ng\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amazingproperty.com.ng\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/amazingproperty.com.ng\/blog\/wp-json\/wp\/v2\/comments?post=2944"}],"version-history":[{"count":0,"href":"https:\/\/amazingproperty.com.ng\/blog\/wp-json\/wp\/v2\/posts\/2944\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amazingproperty.com.ng\/blog\/wp-json\/wp\/v2\/media\/2945"}],"wp:attachment":[{"href":"https:\/\/amazingproperty.com.ng\/blog\/wp-json\/wp\/v2\/media?parent=2944"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amazingproperty.com.ng\/blog\/wp-json\/wp\/v2\/categories?post=2944"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amazingproperty.com.ng\/blog\/wp-json\/wp\/v2\/tags?post=2944"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}