{"id":1536,"date":"2017-03-03T00:00:00","date_gmt":"2017-03-03T00:00:00","guid":{"rendered":"https:\/\/amazingproperty.com.ng\/blog\/use-community-social-media-to-get-leads\/"},"modified":"2017-03-03T00:00:00","modified_gmt":"2017-03-03T00:00:00","slug":"use-community-social-media-to-get-leads","status":"publish","type":"post","link":"https:\/\/amazingproperty.com.ng\/blog\/use-community-social-media-to-get-leads\/","title":{"rendered":"Use Community Social Media to Get Leads"},"content":{"rendered":"

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For the past several years, real estate<\/a> professionals have been using social media channels to sell more homes faster by creatively leveraging the tools at their fingertips.<\/p>\n\n

Social media marketing<\/a> is one of the more cost-efficient forms of local marketing for real estate pros. However, an effective social media presence in today\u2019s real estate<\/a> market is no longer simply defined as setting up a business page on Facebook and hoping your promotional listing<\/a> posts magically find interested buyers.<\/p>\n\n

While having a Facebook page, Instagram account and Pinterest profile are all certainly necessary foundations to using social media the right way as a real estate professional, the art of social selling has evolved far beyond its transactional past. In order to succeed, you now need to build deeper relationships with your community, become a recognizable authority within your area and be proactive with how you\u2019re using social media to get leads.<\/p>\n\n

Since it can take well over 6 to 8 touches to generate a viable sales lead<\/a>, especially in real estate, much of using social media to generate business means being a frequent presence in the lives of people within your community.<\/p>\n\n

Moreover, it\u2019s incredibly important not to allow your messaging to be confined solely to listing promotions, open houses<\/a> and other self-serving posts. Using social media to cultivate leads is all about building relationships and creating opportunities to be top-of-mind once people in your community are ready to list or sell.<\/p>\n\n

Use these tactics to help position yourself as a local community authority:<\/p>\n\n