In some areas of the country, it seems as though there is a real estate brokerage on almost every corner. Of course, that isn’t possible and even if it were, it would be highly unlikely, to say the least. However, there is a great deal of competition within the industry and if you are seeking to grow your market share, what you should be working on is increasing visibility. Let people know who you are and what you do! Remember, many people will not even bother to think about using a realtor until they are looking to buy or sell a property and by then it may be too late! Another broker got there first. Here are a few tips for increasing the visibility of your real estate brokerage.
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Direct Marketing within Your Area
What many realtors fail to do is attend local events where there will be a collection of homeowners. Whether it is the Ice Cream Social at the local church or a town hall meeting on proposed ordinances, make your presence known at these gatherings so that people will know who you are and what you do. If they suddenly get the urge to buy or sell their home or business, your face will come to mind and they will pull out the business card you gave the and give you a shout. Direct marketing is still one of the most effective strategies in a local market area.
Unique Yard Signs at Your Listings
Every time a home is listed for sale, you see those real estate yard signs that list the brokerage and the contact number for the agent handling the transaction. Why not have some custom real estate yard signs printed up that have the WOW factor going for them? You don’t need to stick with the standard one or two color signs and the more attractive and eye-catching you make them, the easier it will be to remember when the time comes.
Digital Signage – Hi Tech Visual Effects
Speaking of visual appeal, digital signage is another huge marketing strategy that really works. If you have a place on your storefront where you can display digital signage, use the latest technology to display not only the name of your brokerage and hours of operation or phone number, but also catchy little phrases or digital images that will make your brand stand out in a crowd – of realtors that is!
These are just a few of the ways in which you can increase the visibility of your real estate brokerage in your area. Use one or use all three in combination but always remember, that the harder you ‘hit’ your market, the easier it will be for them to remember you when the time comes. It’s all about brand and this is a surefire way to get your name/brand out there in plain sight. While you can augment your local marketing with online strategies such as Google Local, don’t neglect to get up close and personal. Direct marketing and that personal connection are among the most effective strategies, so use them well.
