Real estate professionals complete the same tasks over and over again. At the same time, they must always treat each client, each customer, each listing, and each sale as truly unique — which they each are. Inspiration for the next listing presentation, yet another marketing plan, and the eventual offer presentation is essential to keep each fresh, engaging, and successful.
Real estate, like all industries and professions, has its own way of doing things. When professionals merely repeat traditional approaches, they miss out on opportunities to differentiate themselves and their work from the competition.
Step resolutely “outside the box” of past experience and “we’ve always done it that way” approaches. The internet offers a wealth of perspectives and techniques that will help professionals successfully make their point and stand out from the crowd in the process.
Major internet sites and blogs like Buffer and Contently provide a continuous flow of blog “listicles” that collect ideas from across the internet. If you follow these mainstream sites, you’ll be joining others along the same communication path instead of striking out on your own.
When it’s time to prepare a listing presentation, a marketing plan, or to “sell” a buyer’s offer to purchase, look beyond the mainstream for unique resources that will fire up your imagination.
Here are suggestions from several categories of online resources — sites that share distinctly different perspectives on business techniques in free tutorial-style blog posts or videos. If you like what you learn, they’re hoping you’ll subscribe to their service. Maybe you will. Or, maybe all you need is a free long post to get those creative juices flowing.
Explore these Three Powerhouse Resources to see if they ignite your imagination:
#1. Presentation: How to Engage Your Presentation Audience – Without PowerPoint
This post is part of a series called “Presentation Fundamentals” which includes “How to Add Videos to Your PowerPoint Presentations” and explores alternatives to PowerPoint.
Don’t expect to tackle and master content like this the day before a presentation. Instead, well in advance of a deadline, wander through the interconnecting tutorial posts to get a feel for the scope.
- A comparison of PowerPoint and alternatives like Keynote may be all you need for a fresh start.
- You’ll also discover introductions to the blogs of amazing apps like non-linear Prezi and online do-it-yourself animation tools like GoAnimate.
- Non-technical techniques can also refresh a stale presentation or shift its perspective to reach a different target audience. For instance, “10 Creative Presentation Ideas: That Will Inspire Your Audience to Action” should contain an idea or two to expand your presentation repertoire.
#2. Marketing Campaigns: Adopt Product Sales Techniques
Online resources that provide images, templates, and graphics like infographics often share a lot of tremendous content to prove their worth. Canva.com is a great example of this category. Its blog is https://designschool.canva.com/. Maybe you’ll eventually buy images or subscribe, but there is a lot available at no charge. Take a brief wander through the range of content available on the blog. You may be intrigued enough to sign up for a free account and access free content at canva.com. As with most resource sites like this, there is more content and inspiration than you could use in a lifetime.
Here’s one post that is a great example of the breadth of Canva suggestions to stimulate your creative thinking. “10 tactics for launching on social media and generating buzz, inspired by companies who’ve done it (with free templates)” provides a wealth of product launch ideas that transform readily into concepts for selling houses, condominiums, recreation properties, or commercial sites.
Real estate professionals do not sell product. They sell dreams, lifestyles, investment opportunities, and much more that is associated with property ownership. The approach for product sales just happens to translates well into real estate sales. Teaser campaigns, hashtag strategies, contests, and many more creative techniques fit well with home sales marketing campaigns and to attract specific target buyer clients.
#3. Offer Presentation: Language simplifies and clarifies
Offer presentations commonly require buyers and sellers — who have little or no formal training in real estate finance or law — to make rapid, complex, far-reaching decisions in contexts that are completely unfamiliar to them. Real estate professionals elevate their value to all concerned when they set the stage for offer presentation and creation of a binding contract based on full understanding and confident decision making.
At the core of this professional contribution is language. When buyers or sellers are not working in their primary language, they may be at a disadvantage.
The internet provides many language translation services. Education website categories include resources intent on open-source sharing of techniques and technologies. For example, the (COERLL) at the University of Texas at Austin, one of 16 National Foreign Language Resource Centers, is intent on producing and freely disseminating Open Educational Resources (OER) for the Internet public (e.g., online language courses, reference grammars, assessment tools, etc.) Here’s a summarizing COERILL infographic.
Sample any one of these three resources. This exploration alone could fuel creativity for the full range of communication tasks and projects you’re called on every day to carry out for clients and customers. Sample these resources to open your thinking. Stop short of trying to remember and absorb everything presented. That’s the confusing path to information overload.
One or two fresh ideas can transform existing work. Try a communication approach or strategy others are not using to clarify complexities for clients and customers and you’ll differentiate yourself quickly.
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