In the wake of Realty Times changing hands to industry vet John Giaimo, positive changes are making their debut on the Realty Times website, most notably the induction of PinRaise Inc.’s Agent with Heart™ Program. This innovative program is designed to connect local nonprofits to real estate agents within the community, with the goal of raising funds for nonprofits nation-wide. Because of their mission to pay it forward paired with their distinctly unique tie to the real estate community, Realty Times has formed a partnership with PinRaise in order to bring the opportunity to the forefront of the real estate community.
“PinRaise and their Agent with Heart™ Program is a perfect fit for Realty Times,” says David O’Hara, COO of Realty Times. “Not only are they an organization that is propelling the concept of paying it forward within communities nationally, but they have also found a unique niche in agent marketing that we are eager to explore.”
As an Agent with Heart™, agents receive a customized marketing kit to promote themselves as an agent who gives back within their community. PinRaise also promotes the agent on their company website, through social media, and to nonprofits. Additionally, each time an agent makes a donation to their client’s charitable cause of choice, PinRaise launches a round of social media marketing praising that agent for their generous donation, made on their client’s behalf. The donation amount is always decided by the individual agent and is never disclosed in donation promotions. A press release is also written and posted directly on the Realty Times website for additional promotion.
“We are currently working to integrate their program with our own Realty Times website by featuring Agents with Heart as well as nonprofits on a special Agent with Heart™ page,” says Mr. O’Hara. “We are also including Agent with Heart membership in our newly reinvigorated Agent Publicity Package, as it has become apparent that consumers, especially millennials, are eager to do business with companies and individuals that are willing to give back to the community. It’s important to us to be able to offer this option to our agents, with hopes that it will be advantageous for them by setting them apart from other agents in the marketplace for the very reason that they are willing to give back.”
PinRaise Inc., is just as thrilled with the newfound partnership. CCO of PinRaise, Ms. Celeste O’Hara, noted that, “Our Agent with Heart™ Program is the perfect fit for a renowned organization like Realty Times. We pride ourselves on bridging the gap between the consumer’s desire to give back and the world of real estate, and we look forward to all of the good we will be able to accomplish alongside Realty Times.”
All agents are welcome to join the Agent with Heart™ Program. Donations may benefit any valid 501(c)(3) nonprofit. Interested agents should visit www.PinRaise.com to sign up and learn more.
