Berkshire Hathaway HomeServices is teaming up with China’s largest international property website, Juwai.com, to attract wealthy Chinese buyers who are looking to buy a home in the U.S.
Under the agreement, about 2 million monthly users of Juwai.com and Juwai.com/luxe will be able to browse Berkshire Hathaway’s residential listings. Berkshire is the real estate affiliate of billionaire investor Warren Buffet’s Berkshire Hathaway.
“The Chinese have overtaken all nationalities besides Americans as the leading buyers of property in the U.S.,” says Gino Blefari, CEO of Berkshire Hathaway HomeServices. “Our efforts through Juwai.com, and through existing marketing agreements with The Wall Street Journal/Asia and Mansion Global Wechat Channel, make it much easier for Chinese real estate buyers to find and shop our property listings.”
The latest agreement with Juwai.com includes a banner ad campaign and a homepage on the site. The homepage features Berkshire Hathaway HomeServices and a click-to-translate and concierge team based in China to assist buyers in their search.
Juwai.com and Juwai.com/luxe attract consumers who are looking to purchase in the U.S. Its site traffic comes from more than 400 cities in China and from 165 countries around the world.
“We will continue refining our global listing syndication program to bring the most value to our domestic franchises based on international buying activity and search patterns,” says Kerry Donovan, vice president of marketing for Berkshire Hathaway HomeServices. “Juwai.com is an important step toward our overall strategy.”
Source: Berkshire Hathaway HomeServices
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