Opportunities In New Markets

Need an Easter Marketing Idea?

Amazing Property April 14, 2017

Here’s an idea beyond office egg hunts to coincide with the Easter holiday that has gotten one Australian firm some attention online: ACT Property Inspections has gone viral with a series of videos as part of an Easter marketing campaign that asks real estate agencies to upload their best videos of how to crack a 3.3-pound egg. The “egg smash” competition had submissions ranging from a child wearing a helmet running full force into the Easter egg to a video of an auctioneer striking the egg at the end of a deal to a video of the egg being slam-dunked on the basketball court.

Read more: 6 Low-Cost Marketing Ideas to Get Noticed

ACT Property Inspections asked Canberra real estate agencies to make their most funny, entertaining video submissions about cracking the supersized eggs. The videos were then posted on Facebook. The video that received the most likes wins a whopping 24-pound milk chocolate egg—not to mention, some good PR too.

ACT Property Inspections announced the winner Thursday. A video of a person dressed up in a bear costume throwing the egg over the balcony garnered the most Facebook likes.

View the video entries.

Source: “Real Estate Agency Enjoy Cracking Good Time in Viral Easter Marketing Campaign,” the-riotact.com (April 12, 2017)

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