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At the supermarket, it’s eye-level products which grab shoppers’ attention and on realestate.com.au, it’s Premiere property listings which potential buyers can’t ignore.
With 86% of Australian property seekers using the internet to find their dream home, realestate.com.au – which has six million visitors per month – is the logical place to list a residential property for sale. Upgrading to a Premiere listing statistically boosts the chances of a quick sale.
The larger images used in Premiere property listings help these ads stand out. Picture: realestate.com.au
Damien Brooks, State Sales Manager for Victoria at REA Group, explains.
“Premiere listings appear at the top of all search results, above Highlight, Feature and Standard ads and they rotate back to the top every 15 days. This prime position at the top of the search results demands maximum buyer attention, especially when you consider 53% of consumers don’t look beyond the first page of search results,” Brooks says.
Data analysis shows being positioned “front and centre” and having the largest images of any listing translates to inquiries and fast sales for sellers, he says.
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“Premiere listings receive 5.5 times more email inquiries and sell 49% quicker than Standard listings. This makes Premiere the ultimate option for attracting more of the right property seekers,” he says.
“It makes sense to maximise every opportunity with the largest, most prominent ads and photos,” Brooks says.
A Premiere listing will ensure your property sits in the prime position. Picture: realestate.com.au
Another crucial part of any marketing campaign is being visible across all devices.
“You have that benefit with Premiere, with the listing visible on our iPad, iPhone and Android apps, as well as desktop website, 24/7. The large ad and photo sizes stand out on smaller screens, in particular,” he says.
“If your property deserves to be showcased in our ultimate advertising option, upgrading your listing is certainly worthwhile.”
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