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With 86% of Australian property buyers heading online to find their dream home, “going digital” is a no-brainer for sellers – but knowing how to stand out from the crowd isn’t so easy.
How do sellers get their properties towards the top of the search results on realestate.com.au? How do they reach the maximum number of potential buyers with their ad?
According to Damien Brooks, State Sales Manager for Victoria at REA Group, many of them choose a Highlight property listing – which has larger photos and sparks more enquiries than a Feature property.
A Highlight property listing feature prominently in search results. Picture: realestate.com.au
“A Highlight property ad will showcase your property prominently towards the front of search results, above Feature and standard ads, to prompt buyer inquiry,” he explains.
Realestate.com.au – which has six million visitors per month – offers a range of upgrade options designed to ensure vendors reach the right house hunters, but not all ads are created equal.
“Seen towards the front of search results, a Highlight listing stands out thanks to its large size, a big coloured headline, pictures that are double the size of those in a Standard listing and an image carousel, which showcases multiple images,” Brooks explains.
Interested buyers do share Highlight ads on social media. Picture: realestate.com.au
Importantly, Highlight ads are also more likely to be shared across social network sites like Facebook and Twitter – where they’re seen by even more potential buyers.
Highlight listings are visible on all sorts of devices, from Android phones to iPads and everything else in between.
“Highlight properties are especially prominent on smaller screens.”
“Stand out from the crowd, with elevated search rankings and large photos. A Highlight property listing can drive more inquiries to your agent, which could help you sell your property faster and get a better price,” Brooks says.
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