Real estate agents are using the lure of their favorite restaurants to market homes. Practitioner George Graham says he believes “having great food options” can be an advantage in attracting buyers to an urban location. Graham is quick to tell his buyers the home’s proximity to great shopping, food, and restaurants.
“[Agents] not only are selling a house, but they’re also selling a community,” Alexander Boylan, a Minneapolis-based real estate agent, told Credit.com. He also says he’ll advertise nearby restaurants as a selling point for a home because it shows the walkability of a neighborhood.
Agents also are mentioning the proximity to five-star restaurants during open houses and in their listing descriptions. Elizabeth Weintraub, a seller’s agent in Sacramento, Calif., is quick to mention her favorite local restaurants on her real estate blog. In a recent post about a Mexican restaurant near one of her listings, she wrote: “The location is perfect. Imagine living a half-block away from William Land Park. It is also close to Starbucks and a terrific Mexican restaurant with outdoor dining, Dali’s Kitchen. … The point is, if I lived at this home with a view of William Land Park, I would be dining almost nightly at Dali’s Kitchen.”
Some buyer’s agents are even meeting up with clients at restaurants to show off the area. “Sometimes, when I have a first-time client meeting and I know they want to be in a certain area, we’ll meet at the coffee shop or the local restaurant, and I’ll tell them, ‘This is a part of the community,’” says Boylan. “That is a selling point for the community they want to be in.”
Source: “How Real Estate Agents Use Your Favorite Restaurants to Sell Homes,” Credit.com (Aug. 19, 2017)
