Long & Foster Has a New Look

Long & Foster Real Estate’s updated for-sale sign.

Just in time to celebrate its golden anniversary in 2018, Long & Foster Real Estate has refreshed its branding with a new logo and for-sale yard signs that feature a clean, modern font and color scheme.

The Long & Foster crest has been replaced with a simple geometric design on a vibrant red background. The updated signage presentation creates unity with the firm’s online imagery, which was updated last year.

“Our traditional red, yellow, and blue logo served the company well for many years, but we heard from our agents, employees, and partners that it was time for a change,” said Barry Redler, chief marketing officer for The Long & Foster Companies, parent company of Long & Foster Real Estate. “The redesigned branding not only pays tribute to our extensive history, with a vibrant shade of red—a color that’s been synonymous with Long & Foster for over 20 years—but also elevates our look for the future with a clean design and contemporary typeface.”

Long & Foster is a Christie’s International Real Estate affiliate and a subsidiary of HomeServices of America. The company has more than 230 offices along the Mid-Atlantic and Northeast regions.

Source: LongandFoster.com

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