Nine words sent shockwaves through the world of interior design this week: “Chip and Joanna Gaines reveal home collection with Target.” If you love the Gaines’ style and don’t see yourself getting to Waco, TX anytime soon to visit Magnolia, you’re going to love this collection, called Hearth & Hand and available in Target stores on November 5. The best part: most of the items offered will be priced less than $30.
“This November, Target will launch Hearth & Hand with Magnolia, an exclusive home and lifestyle brand designed in partnership with Chip and Joanna,” said Target in a press release. “It’s Magnolia’s first time working with a retailer to design and create product, and with over 300 items spanning tabletop, home décor and giftables, it’s one you don’t want to miss. The best part? It’s not a limited time collab – this partnership will last multiple years, and will refresh season after season, bringing Target’s guests stylish home goods on an ongoing basis. The first collection arrives on Nov. 5, just in time for holiday gatherings.”
Target describes the collection as one that “reflects a modern take on Magnolia’s signature aesthetic with modern, classic, industrial and vintage touches.” Translation: If you’re obsessed with the pair’s HGTV show, “Fixer Upper,” you won’t be disappointed.
More than 300 items are included in the initial collection, including “tabletop dining sets, adorable vases and napkin sets, and other items of home decor,” said the Today show, where the couple offered a sneak peek.
Target
Chip Gaines himself weighed in on the Magnolia blog after the announcement, providing a bit more detail about, and insight into, the collection.
“Just as we’ve never created an exclusive line of product for a retailer before, Target has never done anything like this before either,” he said. “Let me try to give you a visual: it’s like a little shop inside of Target. Jo keeps calling the look ‘modern farmhouse,’ whatever that means. All I know is she’s so excited about this collection that she wants to register for our wedding all over again.” Â
If you can’t wait until November, you can always check out Magnolia Market’s online store for a range of products designed by the pair, many of which are featured in their Waco shop.
