Step by Step Guide to successfully selling a listing.
By Mark Nathwani – Sold USA Realty St Petersburg
Waterfront Homes Florida Specialists.
1. Gather as much information about the sellers circumstances of selling as well as every minute detail about the benefits of the property.
2. Take professional pictures, not from your phone:
(a) Ensure the lighting is good and the ambience can be felt through the pictures.
(b) Ensure there are no items like cat / dog trays in the picture or cloths and shoes lying around, windows are clean and counter tops shining.
(c) Add a plant in strategic places. Even if you use the same one in different rooms it’s OK.
3. For high value homes I would recommend a colour glossy brochure detailing the beneficial points and any upgrades to the home together with any warranties if any.
4. If you do not wish to incur that cost on lower value homes you can do a nice color flyer and print off at the office copier.
5. Try to attract targeted buyers, for higher value homes this is easier to do than for regular price homes.
6. Evening Social as opposed to Open House works well. Maybe a small gift to attendees and perhaps a glass of wine / cheese crackers.
7. For higher value homes I have had a violinist / close up magician and Hors D’oeuvres with champagne.
8. Mailing the listing to as many agents as you can, there are various on line services that offer mailings, this gets the property seen by many agents who may have buyers looking for what you have.
9. Dropping postcards in the neighborhood gets your name out there, often people are thinking of moving and want to stay local. You could get their listing if they are not a buyer of that home.
10. Attend local events; often people from afar that are looking to move into the location will be attending events in the locality and could be a buyer. If nothing else, your name will be out there and you may get other referrals.
If you need any help in buying, selling, renting, managing or any aspect of Real Estate in Florida or Globally – Please do not hesitate to make contact: www.MarkNathwani.com and www.SoldUSARealty.com
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