Here are seven ways 3D floor plans can help boost real estate sales .
About two decades ago, real estate advertising and marketing would require the real estate agents to meet the clients with a handful of renderings and drawings of the property. But now times have changed. Technology is empowering architects and real estate agents to provide a better customer experience through 3D floor plans.
Creating a 3D floor plan is a great visualization strategy that showcases the essential components of marketing, adding a positive spin to the real estate purchasing process. Here are seven ways 3D floor plans can help boost real estate sales:
How 3D Floor Plan Rendering Boost Real Estate Sales.
- Reducing lead times by 50%
Realtors spend a significant amount of time arranging and taking their potential clients for a physical property tour. But now, standards are changing. 3D floor plans help realtors cut the lead times by half by providing a virtual tour online.
Prospective clients can have an immersive virtual experience of the floor plan at a time and place that suits them, saving your and your clients’ valuable time. Moreover, 3D floor plans only push strong leads that are worthy of your time in the sales funnel.
- Avoiding the need for interpretation
Blueprints are not easy to understand and need expert guidance. Unlike blueprints, 3D floor plans are easily understandable and provide the customers with accurate details on building perimeter, dimensions, size, etc., helping them make informed decisions faster.
- Providing a realistic visual representation
A 3D floor plan showcases the accurate dimensions of the property in a visually appealing manner. Through quality pictures, 3D floor plans display the best features of the property, thus influencing your audience’s buying decisions. It also employs other 3D effects that engage better with buyers and enables them to perceive the property’s best features in one go – from decor, setting, layout to dimensions.
- Facilitating effective resource management
With a 3D floor plan, you have full control over the design and development process of the building structure even before it begins. This leads to effective resource management and cost savings. Additionally, it enables you to customize the designs as per your customers’ tastes and preferences, thus increasing profits for both you and your customers.
- Staying ahead of competitors
Real estate marketing is getting competitive by the day. It’s challenging to beat your competition and get an edge over them. 3D floor plan can help you up your game, capture the attention of the buyers, and sell your property faster.
- Telling an impressive story easily
The foundation of any sales tactic is to build a vision with your client. If your property is an empty space, not even built yet, or is occupied with outdated decor items and furniture, it’s difficult to create an impressive story around the spaces.
A 3D floor plan can help your clients understand the potential of the space through virtual reality. You don’t have to rely on the clients’ creativity to imagine their life living in the space. Rather you present a life that connects with them instantly. When your client sees the potential of a property, they value it faster, making price negotiations smoother.
- Providing a comprehensive view
3D floor plan coupled with visual walkthrough and virtual staging allows your prospects to visualize the property from different angles. Your clients can get more attracted to the property by moving through spaces with a 360-degree view of the design.
Final Words
3D floor plans engage customers from the word go. These prospects are stronger leads because they have a pretty good idea of what they’re looking for. But creating an effective 3D floor plan is no easy task. The clever way to do this is to outsource it to the experts and get an impressive 3D floor plan for your property to give the buyers what they are looking for and boost your sales.
Author Bio:
Rahul Agrawal is the Co-founder & Chief Business Officer at Styldod, where he has taught a computer to do interior design! Styldod provides the most hassle-free & inexpensive virtual staging solutions for real estate agents so they can sell their listings faster, and for higher prices. Rahul was also a co-founder of Mebelkart (which is acquired by Ask Me). He’s your everyday IIT Kanpur nerd who pushes the boundaries with his innovative entrepreneurial stints and is also a sound startup investor & advisor.
